Showing posts with label Work at home advice and information. Show all posts
Showing posts with label Work at home advice and information. Show all posts

3/17/08

What Business Model You Want To Run?


This is our seventh lesson in the series "How To Start Work At Home Business On Strong Basis" In this lesson we will discuss what business model you want to run and you should decide a model from the day one.

There are many ways to make money online. Online business is one of the most risk-free and least expensive ways to be in business for yourself today. But it can’t be done for free! You would expect some investment to be made, like office equipment, hosting and domain name fess, autoresponders fees, marketing budget, etc…

From day one you should decide what business model you want to adopt. This will make things much easier. You will then be able to know hat you need such as equipment, marketing budget, skills, etc…and concentrate on your chosen model, rather than jumping form model to model.

Your business model depends on your budget, abilities and the time you have available. The beauty of it is that you can create an expensive or as cheap business as you want. There are so many models to choose from.

What is a business model?


The business model describes the way in which a company makes money. Some models are quite simple. Some other models are complex. In general, to make money a company produces a good or a service and sells it to customers. Read more by going to QuikMBK at http://www.quickmba.com/entre/business-model/

Internet business model differs from offline business model. Online business models might not be so clear. There are many ways in which these businesses can generate revenue. For example, some make money by providing a free service and then selling advertising to other companies, even as others may sell a product or a service directly to online customers, etc…

There are MANY models you can use to make money online with, the key is in deciding on one you’re comfortable with and stick with it.

For example you can run:

Now, at this point, it's up to you to make the decision on what business model you want to use and start. What I want always to emphasize is, even if you have big budget to start with, start small. Then, when you start making money and profit, you can expend your business.

Start spending money on little things that you wouldn't have before. Hire some employees to help you, outsource some of your low-value but time-consuming tasks to free your time for more important business matters, etc…

3/13/08

Determine Your Small Business Financing needs

This is our eightieth lesson in the series "How To Start Work At Home Business On Strong Basis" In this lesson we will discuss how to determine your small business financing and where to find great deals on equipment and supplies to purchase and build longterm wealth.

Small business financing are nothing compared to the brick-and-mortar businesses, but you still need to make some minimum investment to launch your home business.

Starting a small business on a shoestring budget doesn't mean you can create a business for free! There's a small investment required up front to get it operational. If possible, it is better to start small, use your savings, and not worry about repaying a debt.

So, how much exactly do you need to have available to start your online home business? Find out how much starting a small business really cost.

You can use this Internet home business decision-making tool to decide how much money you need to start your business.

Often starting a business cost more than anticipated because there are more fees and small expenses than expected. But, by following a few simple steps you can help to cut the costs and save money.

Budgeting is very important when starting a business as many people find themselves constantly spending money on things they don’t need to get started. Always try and spend as much as you need but don’t be silly with the money, materials follow the law that if it is expensive it is good. Although it may not be worth what you are about to pay for it and you can probably find it cheaper elsewhere.

Determining your small business financing needs is crucial. Always budget for more than you are willing to spend that way if something comes up like an extra cost somewhere or something was more work than was thought out, then you are prepared for it. If you don’t budget then you will keep on spending and keep on forgetting where all the money is going. It is always the little things that bite you in the backside.

Home business start up capital is easily cut down by making sure you only buy what you need, there is no point purchasing something that you’re never going to use. That would just be silly and wasting money!

Costs are a very if not the most important factor in any business creation basically because you need money to start and run your home business, you can't get anything for free these days but you can minimize on the cost of things by a great deal by budgeting!

Once you budget all of your expenses, take an action to accumulate more money so that you're financially ready for a career move.

You may find it difficult to arrange funds for purchasing what you need to start and run your business especially if you are on tight budget. But don’t worry there are various options available to you without breaking your budget.

To reduce the cost of your small business equipment, furniture and fixtures, you must apply the following rules:
  • Look For Free Stuff – Try visiting the thousands of “freebie” sites on the Internet before buying business supplies. You can find free tools, software, graphics, online business services, etc....
  • Borrow Or Rent – Have you ever purchased any kind of equipment and only needed it for a short period of time? So, look around and you can find what you are looking for. You can borrow the equipment from people you know or see if you can rent it from a rental store.
  • Trade – You can trade almost anything new or used. You can trade items and services, business barter or home exchange for a vacation, boats, cars, homemade crafts, or even your time or the skills you've acquired. It's free! Try to trade for something before you buy it. Finding people to barter with can be as simple as telling your family, friends and neighbors. Just ask them to tell people they know. You can register for an online bartering service for free.
  • Used but not battered – If you can use used equipment and/or supplies, buy them. Used computers, Cars, desks, Shells, file cabinets, etc… can be found at garage sales, used stores, free publications, message boards, or online at http://www.buyused.com, http://www.ued-ed.com or any other service that much your wants and needs. Some excellent items are sometimes offered when a company decides to change place or is closing.
  • Wholesale/Bulk Buying – You can save money buying your business supplies in bulk quantities. You can use an online auction such as www.ebay.com or any of the other services to buy items wholesale. You can also buy your items from an offline auction in your area. I buy most of my office supplies/paper through a wholesale service, and delivers them to my door. No carrying from store to car to office, which save me time and money. Great deal huh!
  • Network – Could you trade traffic, email lists, leads or mailing lists with another business similar to yours? This will cut down on your marketing/advertising costs. If you don’t have an email list, try bartering your goods or services for their leads.
  • Plan ahead and prepare – Make a list of supplies or equipment that you’ll need in the future. Watch for stores that have big sales, and purchase your items when they go on sale before you need them.
  • Negotiate - This has become a lost art. You should always try to negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you’re talking to a used car salesman. If you can master this art you will cut your small business costs at least by 30%!
Just remember! Not all millionaires have obtained their wealth through heritage; most of them were smart business dealers.

Small business financing is within your reach. Credit is available from commercial banks and other landers. But as a small and home business starter I suggest you use your main resource which is your own pocket. Invest your own savings or ask for help from your family or friends. Remember to start small and think big. Start small in an area of your business where there is low risk and a clear business BENEFITS associated with the project and expand your business as thing begin to grow!

Don't be another online victim. Watch this video and discover the truth!








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3/1/08

Getting Organized to Ensure Home Business Success

This is our fourth lesson in the series "How To Start Work At Home Business On Strong Basis" In this lesson we will discuss how to get organized to do more work in less time, minimize pains and increase your bottom line.

Taking the time to get organized is just the first step. Maintaining organization is the solution for helping you to remain effective in your work. Getting organized will help you move quicker in the direction you want to make money working from home! Sometime new business starters (me included) are in such a hurry to see their business up and running, and forget about getting organized.

One of the things that will speed up and improve your business is getting organized before you start your home business. No, I am not a highly organized person but I have found some tricks along the way that have helped.

1 - Decide What Part Of The House To Use!

Find an area where you can work, giving consideration to efficiency and the eventual expansion of your business. Whether you will be working in a spare room or rent a workshop area. Any area will do even a corner in your kitchen, if it can hold your business supplies and equipment, and also provide security and independence.

Give yourself the space to do the reading, writing, planning, answering your phone calls, or any other task you want to achieve. How frequently you work at home and how much solitude you need will help determine the kind of space you require.

No matter what space you want to use to work from, you need enough light to see what you are doing without damaging your eyes.

2 - Organize your home business office

A computer, printer, bureau, filing cabinet, task chair, and bookshelf are the essentials. What I suggest the most is to have a comfortable chair! Working on computer for long hours is very hard. A chair that is not comfortable can cause discomfort or pain that will interfere with your performance. It will be very hard to concentrate and you will want to leave!

When organizing your home office, the first and foremost priority is going to be all that paperwork. The worst thing that has happened to me is when looking for a bill, a phone number, or important information I just can't find it! Even though I know that it HAS to be in there somewhere.

Make sure that all your essential things must be within reach. One can get a corkboard to pin important dates on to remember, a small drawer to hold the stapler, pens and other documents. If you needs to make or receive calls, the phone should also be placed at at a comfortable dialing distance nearby or beside the computer so if it rings, the individual can easily answer it. Other persons prefer to use a whiteboard rather than a corkboard to jot down notes or reminders. The choice is yours. Just make sure all your things are well arranged in a way that you can find and use what you need with no waste.

3 - Organize The House And Yourself!

To have more time for business, organize and simplify household routines. Have a family conference and divide household duties, making sure each person does his or her part. Set up a planning notebook to keep track of appointments, things to do, calls to make, errands to run, shopping, etc. Finally, set up a work schedule so TV, neighbor's visits, snacking, and telephone calls won't sidetrack you.

While planning every thing is highly recommended, you definitely do not have to plan every minute of your day to be organized. The planning task is to estimate in broad terms the potential demand for different levels of care. Never overload it. Your daily plan should always allow you time for spontaneity.

Getting organized doesn’t stop at arranging your home business office furniture, or brightening it up with some pictures. Getting organized means also having the ability for:

- Time management: You need to have the ability to effectively manage your time and prioritize your tasks.

- Decision-Making: Identifies problems, gathers data, and develops and assesses alternative courses of action when necessary.

- Initiative: A practical self-starter that maintains a high level of efficiency without close direction.

- Focus on your businessLack of focus is one of the main causes of failure in business and in every aspect of life, no exception! This is true no matter what you want to achieve in your life and business is no exception no matter what business you're in. You can make money on the internet without FOCUS!

4 - Determine How Much Time You Can Spend On your Home Business work!

Many people start a home business on a part-time basis while raising children or working outside the home. Others start full-time when family and finances allow. However before you begin, figure out how many hours per week you can devote to the business. Make a weekly chart of your activities, examine it, and determine where the business fits. Don't assume you have time and find out later... you don't.

Good personal time management skills are important for a successful career. There are more skills involved in time management than the core basics. Skills such as decision-making, inherent abilities such as emotional intelligence, conflict resolution and some other critical thinking are also essential to your personal growth.

I’m a firm believer that getting organized is key to success. Organized and skilled people are enjoying life. They're achieving their goals.They are getting things done in no time frame. They don’t waste time searching for lost items, or re-doing things. They don't miss appointments as often as the rest of us do. They can find the time to do what is needed and things they love, and to spend time with family.


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2/10/08

Home Business Training And Business Courses


There's an old saying that goes like this "If you think education is expensive try ignorance" Well said!

Education is considered to be one of the most important and essential things in a person's life. 

Fundamentally, education is what separates successful people from unsuccessful people.

You don't have to pay one penny to learn how to build a home business if you don't want too.

Home Business Training And Business Courses are free if you know where to look.

Business Training is an essential way of improving the performance of your home businesses by empowering your skills and knowledge. But, the volume of information is overwhelming, and the quality can be difficult to judge. 

If you don’t create a learning guide to help you organize self-teaching activities and gives you all the information you need you may spend months or even years in the research and training phases. So if you want to jump start your learning curve create a business training plan and stick to it.


What is a Business Training Plan



A business learning plan is personalized action plan designed to help you set and meet timed deadlines for completing goals. It’s a document that maps out what you expect to learn during the training, what your objectives for the training are, and what do you aim to achieve. 

Learning objectives are brief statements that define results expected in a specific period of time.

It might fit on a single sheet of paper. It could be as simple as a goal with a few steps. So what is the big deal? The big deal is without a learning plan you can't go anywhere.



Get your business from the ground up!



Preparing A Personal Business Training Plan To Start Jump You Learning Curve.




  • Evaluate your skills and classify your capabilities to know where to start learning.
  • Set your educational goals. It is important to be as clear as possible about your educational goals and expectations. The best goals are stated so that it will be clear whether or not you have achieved them. In this case, setting a goal means making a decision about the type of skills you're going to earn and find out how to reach them.
  • Be specific to exactly what you want to accomplish.
  • Assess your learning needs and find out how much time and money you need to invest.
  • Decide on learning priorities. Once your learning needs and priorities are identified the business learning plan can be developed.
  • Get the necessary resources. Search for your resources, put them together or know where you will find them and start your work.
  • State in measurable terms results to be accomplished.
  • Be realistic, but challenging.
  • Review and update your plan regularly as your needs and skills change.
Although developing a business training plan is your responsibility to ensure that this is done. We encourage you to discuss it with your family, friends, or anyone you think can help. Enlist the guidance and assistance of other resource people.

At first I suggest that you start by reading every thing you come across. Read, read, and read some more; read lots about different subjects, but keep it general. 

Read about marketing, finances, yoga, cooking, traveling, gardening, dog training, cars repair, sports, etc.... keep it general and don't read intensely. 

If you don't have time to read just skim, don't try to soak in every word. Seek information from experienced people about subjects that interest you.

The key about reading is to get great ideas such as home business creation idea, marketing ideas, product creation idea, website promotion ideas, business development ideas, etc.... 

Sometimes ideas come from things you see other people doing. Great ideas happen when two or more other ideas bang into each other to form something completely new.

Subscribe to as many newsletters as you can from different topics. Download free ebooks about business small startup and business guide small startup or any other ebook you want. 

When you find good idea write it down in a notebook or save it in a special folder for further use.

If you are serous about your internet business and you like to reach the top, I'm sure you would love the opportunity to learn from the pro how to build a money making home business in no time frame!


2/9/08

How To Start Work At Home Business On Strong Basis


Site Build It!If you are thinking of starting a work at home business - online or offline in order to realize your dreams. 

The process detailed here can be applied generally to almost any startup business, so have a look around and investigate the simple but powerful principles detailed in this article series.

Nothing you will see is beyond you - anyone can put this process into practice. The results will blow you - perfectly simple actions will soon lead to a perfect home business.

This is the start to an article series that walks you though the process of starting a work at home business from scratch. It will provide insight to those considering starting a home based business. 

This is a step-by-step instruction to get the basics from A-to-Z of based business home start. I can guarantee that you will get your time's worth. If you read them carefully. If you don’t have time to read, feel free to bookmark this blog or print them out for later.

The secret of success is not to stop halfway through the business selection process as so many people do. Follow these steps to start a work at home business that will succeed rather than just being a drain of your time and money.

Before you get started I want you to remember three sayings from experts that I have them written in front of me, and they was responsible for my home based business success.
  • "Nothing is particularly hard if you divide it into small jobs." (Henry Ford)
  • "An once of action is worth a ton of theory." (Friedrich Engels)
  • "Never, never, never give up" (Winston Churchill)
With this in mind, Let's start...

Doing The Right Things The Right Way Leads To Home Business Success!

Do You Know What It Takes To Create A Successful Home Business That Builds Long-Term Value And Allows You To Earn As Much Income As You Want?

The most serious dilemma is...

What steps needed to be taken to build a successful work at home business and make enough money to Never Have to Worry about Finances Again?

The Solution...


  • Follow the exact blueprint to online success right in your face, right now! If you follow this blueprint, you will reap the rewards you've always dreamed of.
  • Without taking action you will never move forward and reach the results you want.
  • Without hard work is like trying to harvest where you haven't planted.
Before going any further I want you to know Why you should listen to me?

I'm not a guru, I'm not a newbie either. I'm just a guy who shares his experience with others. (You can learn from the Huge Mistake I Made not from my success story to avoid them).

Well, first off I can promise you that I speak from experience. I have spent more than five years in online marketing. Second, I have used what I will be teaching you to change my family lifestyle and helped tens of people succeed!

It took me years to learn how to do it and to compile this information. Now it's time to share my experience with you to save you the frustration I experienced, not to mention the lost time and money.

Believe me you don't need to buy expensive ebooks, courses and assist costly seminars to create your work at home business if your budget doesn't allow it and my case is a life example!

There are a lot of products out there where people are selling dreams. And, there are a lot of great products too. But, it is difficult to new business starters to figure out the good from the bad.

Anyway - all this talk won't make you money so let's get back on track.

What I want to emphasize is the fact that this method will give you your ticket to financial freedom and you will have the ability to do all this and more. Just keep in mind that each person's success is built one step at a time.





Why People Fail in Work At Home Business?


There are several reasons why people fail in business:
  • Wrong Expectation
  • Lack of plan
  • Lack of discipline and consistency
  • Lack of skills (General skills, finance skills, management skills, marketing skills, etc.)
  • Quitting too soon!


The difference between successful home business and unsuccessful home businesses is that successful home businesses turn their dreams into reality by Taking Action and unsuccessful people simply keep on dreaming.


Does Earning Money Appeal to You?


Are you serious about getting Your Work at Home Business Off to a fast start? Do you want to catapult yourself to success?

If your answer is "yes" then take action now not tomorrow! "Start today because tomorrow never comes".

Ok, Let us start from the end, and answer the question "What is your goal?"
You are reading this page because you want to make money. Right? Then, your goal is the MONEY!

Here are all the steps need to create a work at home business on strong basis ...

1 - Winning Attitude For Success.

2 - Preparation for starting home business

3 - Getting Organized to Ensure Home Business Success


4 - Home Business Training And Business Courses

5 - How to find the best home business ideas that suits you most

6 - What Business Model You Want To Run

7 - Determine Your Small Business Financing needs

8 - How to Perform Market Research For Home Business Success

9 - Create a business plan.

10 - Get the needed Internet Marketing Tools.

11 - Create a professional Website.

12 - Learn To Drive Targeted Traffic.

13 - Build an Opt-In Lists.

The order of the steps above is significant. But if desired the order can be altered to suit your needs.

So, to read all the coming articles bookmark us or subscribe to a reader.

12/13/07

How to Start an Internet Business without Capital



bizXpress My friends and some of my readers often ask me how to start an online business without capital? Do I need a start up capital to be an affiliate? what is the easiest home business to run that will most likely be successful? Can I make good money online? How much doest it take to be reach like the big names?

My answer always is you don't need money to make money from home. You need just confidence, willingness to succeed and a good home business idea, and don't worry so much about if it'll work or not. You can just try it, since it won't cost you any money. 

Forget about being perfect or being right. Just get your home business going and see what happens.

Most of them aspire to earn the big bucks like some of the well-known marketers out there, such as Ken Evoy, Dan Kennedy, Bryan Kumar, etc... However, most of my friends and others willing to make a living online have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is possible to start a home business without spending money but you need to work hard and invest time to get where you want to be!

Online business is just like any other business. It is not a get rich quick scheme. Online business is simple but it’s not easy! You'd make money only if you devote time and effort. But the end result is great.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life, through your job or from your hobbies. It is most vital to list down skills or knowledge that you have and might be in demand elsewhere.

You can give tuition to students on your dominant subject in college, you can teach weemen how to rise kids, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books, you can tell stories to anyone, and if you’re a good storyteller, anyone will listen!

For example, you love fly-fishing and you do it every day after work. You may build your home business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge. You already have it.

So, the very first option, if you have no money to start off your home business, is to create a blog using Blogger.com, or any other Blog medium and start writing about what you know. Your already existing skills and work-life experiences can be your ticket to home business success. But before starting your blog please read "Is Blogging a Wrong Way to Make a Living Online?" article to start in the right way.

Most successful bloggers are the ones with new ideas and solutions for problems facing us as individuals, organizations, companies, societies, countries, etc…

People like to solve problems and to achieve goals. People like to learn about things that are meaningful to them, and they like to explore new horizon. Give them what they want and you will be in your way to success.

Do not underestimate your experience, and even if you have no experience, do not underestimate your knowledge. Do not assume that what you know and understand about certain circumstances in life either job-related or personal is not absolutely important and beneficial to many people in the world.

What you need now is to prepare yourself to get your work at home business start on strong basis. All information and the needed internet marketing tools are at your fingertips! So, what are you waiting for?

What could be better than working from home as your own boss, earning money from your own ideas, and owning the freedom to do whatever you want on any day within a moments notice. Create your home-based business from a passion, something you absolutely love to do and your success is nearly guaranteed.


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9/25/07

Tips For Running A Profitable Home Based Business




ways to work from home

Creating a profitable home business is a great way to be in charge of your own life and make the kind of money you've always dreamed of. It provides you with the opportunity to invest your time wisely and utilize your skills and at the same time earn money. You just need to find waysto work from home.


When you work online from home it can be fun, and rewarding, but it will take some time to learn and hard work to get your work at home business start. Working from your home office is so much better than having to work for somebody else. Any where you go onlineor of line you can find home based business opportunities.


Befor going any firther I want give moms this valuable free ebook Click to download 

So far I've made my living online doing a couple of simple things: Thinking, taking action and providing real value in exchange for money. And here, I will be revealing some methods and strategies that have helped me creating a profitable home based business and made me successful online that I encourage you to STEAL and USE them for your own success.

First, I'm NOT a guru. I just learned a few things about marketing by spending many years of my life FAILING first...

But when I figured this stuff out, I started making real money online.

What was it? What changed my life around?


Manage Your Time To Maximize Your Efficiency!


One thing I learned was that managing my time was harder than I thought it would be... especially working from home.

I could take so much 'time off' --running to the store, taking a 'nap', watching a little TV... instead of working on my business!!!

So I started to treat my 'home based business' like a job. I worked 9AM-4PM, Monday- Friday and took 1/2 hour for lunch.


Create An Imaginary Boss!


I know, I know you hate working for a boss. This not a real boss that will cause problems. It’s an imaginary boss.

I created a 'boss' who would reprimand me and tell me I had to get 'to work' when I started goofing-off.

He was 'demanding', but I needed him. You might try it. Make him or her the 'perfect boss'.. always encouraging you to do better, think faster, be a better person and very, very demanding to get things done.

He's a real SOB ;-)

You may think that's a bit weird... but, I kid you not, it WORKS.


Create Your Own Opt In Email List




Well another thing that really helped me getting a profitable home based business and make money online was figuring out that the money is in "the list".



It took me the longest time to figure out what was meant by "the money is in the list".

I heard many 'gurus' talking about. But, never really understood it until I built my own list.


Now my #1 job online is to build my list

Did you get that?


YOUR #1 job online is to build YOUR list.


Let me state this clearly:



Building a list of qualified prospects and keeping your name in front of them is more important to your financial health than anything I can think of.


You need a constant stream of new prospects and customers or your home based business will die a slow death.

You should start by putting your website address on all your marketing materials, including brochures, yellow page ads, newspaper or magazine ads, letterhead, etc..

What's next?

Well, first you want to have in place a 'form' on your website that allows your visitors to subscribe to your list. You can call your list anything you want: An ezine, newsletter, 'updates', or include a free report for signing up, etc...

Once you have captured their name and email address, at a minimum, you can contact them and remind them about your home based business. Send them news and help them in some way.

The important thing is to be there, in their mailbox or ‘inbox’ when they are ready to buy!

It's about the cheapest form of advertising anywhere and if you're not using the data storage and follow-up systems the Internet has to offer you're missing a large amount of profits. When you build your list, you will make a profit.

I heard someone once say that most home based business owners don’t play hard enough… the guy who said that went on to sell his company to ebay for $300 + million.

Home based business opportunities are available nationwide in a variety of industries you need just to find what suts you most.

Do you play hard enough?

Do you market hard enough?

Do you live like you mean it?

Do you want to create a profitable home based business?

‘Nough said.

Go do it.



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9/24/07

How Business Failure Breeds Success

I hope you have enjoyed my last posts and profited from them!

Today's post is a little different. Instead of showing you how to succeed, I'm going to show you how to fail.

business failure is widely seen as a learning experience. Home based business failure offers insight. It's an opportunity to identify what went wrong and highlight greater issues that we all need to be reminded of from time to time. It also pushes you to strive even harder to make the next thing a success. This is true, of course, if you continue persevering. Most importantly, it increases your chance for success.

So, I think you need to learn about 'failure' and how to avoid mistake, before you can be successful.

Why?

Because, you'll be a lot closer to success if you learn how to fail, and fail fast... and more importantly how not to be afraid to fail. Never, ever be afraid to fail.

It took me the longest time to figure this out so please, I'm not BS'ing you here, I'm straight up... this is a matter of life and death.

Let me explain...

You have one life, one chance to do something with it.

But if you don't fail ever, or are afraid to fail, you'll be forever 'waiting' until you have the perfect product, the perfect 'system', the perfect timing, etc...

Forget 'perfect'... JUST DO IT.

Everyone fails... the only difference between you and really, really successful people is that really, really successful people try more often and fail more often than you do because in their mind 'failure' is NOT 'failure', it's a stepping stone to success... that's all.

If a pro baseball player is considered "successful" if he only hits 4 times out of 10 (.400) how can you expect to do better than that?

You take the losses and move on. You know one more thing that will help you hit better next time.

You don't have to get it 'perfect', you just have to get it going.

Imagine this for a moment:

You’re at the end of a dark alley way and your back is against the wall... there are 3 guys coming at you with knives and there's no escape.

Are you going to worry about 'failing' to defend yourself?!

No, you're going to pick up the closest thing to a metal pipe within reach and start swinging!!

'Failure', although a possibility, is NOT an option... your LIFE is at stake.

"Failure" will be defined in this situation as getting cut a few times by the thugs slashing at you... but your ONLY JOB is to SAVE your LIFE-you're NOT going to worry about a few cuts (i.e. failures)!

Right?

What will you do to SAVE YOUR LIFE? Will you even consider 'failure' as an option in this situation?

No. Total failure is not an option. So you'll do anything within your power to save yourself.

Marketing is like that 'pipe' you used to defend yourself.

Marketing can save your life... you just don't realize that your life is on the line.

Life is subtle... it's not as "stark" as the imaginary scene I've painted for you above.

But let's do another "what if"... instead of 3 thugs coming at you with knives, let's say they are "credit collection" guys... and they are coming at you ready to suck every bit of cash and life out of you, take all your possessions, ruin your marriage and leave you heaving in pain in the street- homeless.

What are you prepared to do? Is failure (homelessness) even an option?
Are you going to pick up the 'marketing' weapon you've been learning about to defend yourself and finally make some money so you can get these freakin' idiots off your back?

Are you going to sit back, relax and let them beat the crap out of you? Or are you going fight and save yourself by paying what you owe and finally being free?

Life is subtle... there are all kinds of dangers out there... BUT... life is also great and you have ONE CHOICE to make: How you're going to live.

Here's one truth about LIFE that may change the way you live every day:

"No one, and I MEAN no one, gets out alive."

So what are you afraid of?

Yep... your back REALLY is against a wall- no more analogies... the danger is living a life 'afraid' and never taking a chance to live life to it's fullest. Death is coming... what are you going to do? Wait for it to come without making an effort to REALLY LIVE? Live life to the fullest. Do everything you can to live a great life, not just a 'get by' life. Help others, be a hero, be kinder, love with all your heart... LIVE like you mean it.

This could be your last chance, maybe the last real no BS message you'll ever hear about life and death and marketing.

Whether you believe in God or not, there's one reality, one truth: no one gets out alive.

So start living your life like you really, really MEAN IT.

Failure is not permanent, it’s a stepping-stone to real success.

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9/23/07

How to Avoid The HUGE Mistake I Made

Making mistakes is an everyday part of life and an opportunity for growth. It is a natural part of being human and a natural part of the way to be trained. Mistakes are very important lesson, at any time of life, but certainly the earlier the better! We all make mistakes as we grow up, and not only is there nothing wrong with that, there's everything right about it! While making mistakes is good, repeating them is definitely not. To avoid repeating mistakes in the future, it helps to ask questions and to learn from others mistakes and stay focused on what is important.

In the last post I told you that,

"I'm going to tell you something I've never told anyone before...”

First, let me tell you a true story.

My very first successful home based business, was doing odd jobs for people around my community.

I was 14 years old at the time.

I advertised in the local paper. If I recall correctly the classified ad said, "I'll do anything you need around the house. Clean, pick-up trash. Anything. Call XXX-XXXX"

I got calls right away and lots of jobs. Mostly jobs no one wanted like cleaning out garbage from rental apartments or backyards full of trash. I charged by the job and made some pretty good money that summer.

When I needed help on a bigger job, I'd enlist the help of some of my friends and we'd split the money.

Then I got busy with something else and stopped doing it.

My next home based business was a publication my brother and I put together called "Cars".

We took pictures of cars people wanted to sell and put them in the publication with 3 lines of text under each picture.

Most of the advertisers were local car dealers.

My brother sold the ads and I designed the pages, took the pictures and 'pasted up' the publication for printing.

We got a small newspaper in a near-by community to print the 10,000 copies we distributed. Believe it or not it cost us just $175 for 10,000 copies of our publication, with color on the front page!

The publication was a great success. The car dealers loved it - so it was an easy sell. It was another way for them to promote their cars.

My brother’s daughter got really, really sick and he had to stop the business so he had time to take her to clinics and specialists so we sold the business (for peanuts).

My next 'business' was a graphics biz. I has some artistic talent and had painted a larger-than-life picture of big bird, from the Sesame Street character, on my nieces' bedroom wall.

It looked great! And she loved it!

My brother said, "It's a great small business startup idea! Why don't you make some money doing this?"

So I placed another classified ad in our local paper that said something like, "I paint cartoon characters on walls. Great for kid's bedrooms. Call WallGraphics XXX-XXXX"

I got calls and lots of people wanted me to do other things besides kids bedrooms - I got jobs doing 'wall graphic' designs in kitchens, living rooms and recreation rooms.

I had a problem with one customer and decided to stop the business and moved on to something else.

The next home business I started was the one I told you about a couple of posts ago- the 'walking duck' manufacturing business.

What I didn't tell you was that after a year of making 'ducks' I started focusing on other things and let the business die a slow death until there was no more business.

One of the things I learned over the years is that you can have a great small home business idea and actually start making money in some little hobby or small business then, for whatever reason, it just dies because you give up on it or you get rejected a few times and suddenly it's not 'fun' anymore - so you quit.

Of course, the businesses I described above were all started before I was 20... so maybe it was just inexperience on my part.

But there were two very, very important reasons I never took these businesses as far as I could have and these are the two things I never shared with anyone until now ...

These two reasons may save you from a huge mistake in your own business.

#1 Reason:
  • I never had anyone I could turn to for business advice. Except for my father, who was not a businessman, I had no one to talk to if I ran into a problem. I had no encouragement at all. In fact, when I was successful in some business my parents thought it was nice, but treated it as a hobby and as something to do until I graduated from college.
No one really sat me down to encourage me to continue it, expand it or make it successful in anyway.

My life would have been much, much different today if I had someone to turn to for real-life business advice.

I didn't need anyone to hold my hand, but meeting with someone once a month who knew what business was all about would have really helped me.

#2 Reason:
  • I was totally unfocused and distracted. I found some success, took it for granted and went on to do something else before I fully realized the potential of the business I started.
Each of the businesses I started, made money... some I liked, some I didn't like (like the cleaning jobs). But I could have easily hired someone to do the jobs I didn't want and I could have grown them into substantial enterprises!

But, I was totally unfocused and it cost me a lot.

Then, life happened... I went to school, got a job, a career, got married, had kids …

Obligations, responsibilities put my entrepreneurial instincts on hold... until the Internet came along 20 years after my last business was started.

For 2 1/2 years after starting my business I struggled... almost to the point of bankruptcy.

What I've written about in the last few posts I hope will keep you from ruin... and if you're on the brink of it right now (as so many subscribers have told me they are) then take what I am about to share with you in the next post to 'heart'.

In the next post, I'm going to share with you the absolute truth, like you've never heard it before, about how to ‘think’ about success based on my own personal experience.

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9/16/07

Work at Home Business Internet Secrets To Success

In the last posting “What do The Most Successful Home Businesses Have in Common?” I told you I would reveal a “real” secret to success - at least it has helped me.

There are a few other things I really attribute to my personal success.

Let me share with you a few of them before I give you the “secret” I told you about.

1 - Focus

When I have some success it is always because I was totally “focused” on a specific goal.

Whether it was finishing my book that I wrote or completing a video or whatever... I was focused on achieving one thing at a time -- so focused I thought of nothing else until it was done.

I would drive my wife nuts because even at dinner or while at one of my son's games she would look at me and see that glaze over my eyes - I was focused on the task I committed to finishing and not on dinner or the game.

She'd ask me something and I'd say, "Uh... what Honey?"

I had no idea what she said to me.

2 - Write Down What You Want to Achieve

I always carry a note book with me everywhere I go so that anywhere an idea comes, I would quickly write it down and develop it when I get back to my house or office. I write down in it anything I wanted to remember; it might be something I heard some one say, read it in newspaper, etc…

I had written down what it was I wanted to accomplish before I started it - whether it was finishing up a project or developing a new product.

I just took my note-book and wrote what my idea was, what I thought it would look like and what the real benefit would be to my buyers.

That's it...

“I got it out of my head and wrote my idea on a note-book.”

I saved all of these note-book over the years and to my utter amazement almost EVERYTHING I had written on them have come into reality!

Every idea I wrote down and sketched out has become REALITY.

It blows my mind.

I learned that ideas are REAL... if you bring them out into the real world by writing them down... on a simple piece of paper. It BECOMES REAL when you SEE it in WRITING. Things start to happen. Weird, but true.

I'm still a bit shocked...

3 – Do Not Let Nothing Stop You

I let nothing stop me. Not computer viruses, not the weather, not interruptions, not bad moods, not colds, not anything.

If I didn't feel like working on my projects I just say to myself, "Do it anyway".

If I had a cold or a sore back from yard work or painting and didn't want to work on it I'd say to myself, "Do it anyway".

And I did it.

4 - The Big Work at Home Business Internet Secrets To Success

Lastly, and this is the BIG secret I learned:

You and I have dual personalities :)

One side of yourself loves to BUY stuff. This side of you wants to be fulfilled and buying things helps to fulfill your wants and needs.

Nothing wrong with that.

The other side of you, the side that wants to make money is DIFFERENT.

You see, I've found that there is a side to yourself that can be 'switched' on... and can automatically make you money if you understand that it is there.

It's uncomfortable at first, but later you'll see that without this side of your personality you'll never make any money in business.

I first discovered this side of myself when my back was to the wall... and I needed to make some money or I'd end up losing my house.

That's what it took for me to find it.

Don't wait too long for you to find it.

I call it a “sales personality”. I have a side that loves to buy ('fulfilled') and I have a side (now that I found it) that loves to sell.

But I also discovered that selling is NOT about money.

Let me repeat that, "Selling is NOT about money".

Well, it is sort of... but it's more about finding the products and services that people WANT and the triggers that make them BUY now.

Once you meet your sales personality, and accept this “side” of yourself you'll understand, finally what has been missing in your Work at Home Business Internet.

Most Work at Home Business Internet owners love the business they are in-but HATE prospecting and hate selling.

I don't blame them. I hated selling too, until I understood that selling is not about money – nope - it's about helping other people getting fulfilled and helping them get what they want.

Money is simply the benchmark you use to measure how well you're doing helping other people get what they want.

Let me repeat that, "Money is simply the benchmark you use to measure how well you're doing helping other people get what they want."

Your lack of money is only an indication you have not found out how to help other people get what they want.

The question is how do you switch to this side of your personality?

It's a tough switch.... I won't sugar coat it.

It means THINKING about what other people want for a change, instead of thinking about what YOU want all the time. (Thinking about what YOU want all the time is your BUYER personality, not your SELLING personality!)

It's thinking about how you can HELP other people and get paid to help them (you're not a non-profit after all :)

It's about thinking, at times, about how to reach your income goals (one measurement of your success) and what you have to do (legally and ethically) to make your goals.

It's about thinking about “value”... how to create value, how to build a value proposition and how to make your offers completely irresistible because you KNOW that your product will HELP someone with a problem they are having...

That's also worth repeating, "Your products should help people solve a problem they are having".

Helping others, or giving them what they want, as part of a “value” exchange is what business is all about.

More in the next posts…

If you’d like to keep up with Work at Home Business Internet development, you can read the related posts on this blog. Or just read all of this blog, starting from work at home. I swear it’s so amazing you’ll be sneezing rainbows.

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