Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. In trying to sell anything online by email, the sales letter you write, the ad you want to place is where, when and how you talk to your prospect.
Boost Your Sales With Powerful Sales letter
Many people just don't want to face the fact that effective sales letter is key to online success. Let's face it, if your sales letters are poor, sales just are NOT going to happen and it will leave you feeling FRUSTRATED.
Successful marketers have spent years learning about selling and merchandising; creating advertisements and promotions, the psychology of selling, how to find hot buttons to push to make prospects buy what they're selling.
Many deep pocket marketers spend fortunes paying EXPENSIVE copywriters to write their sales materials because they know what can do a well written ad copy to their business and you don't have too!
Are You Aware About The Benefits Of Writing Your Own Sales letters Or At Least Understanding The Process Of Ad Copywriting?
Either you are writing your own ad copies, or someone else is doing it for you, you need to know the writing techniques.
Let’s see the benefits of understanding the process of writing sales letter.
If you hire someone to write for you, you need to be able to...
If you hire someone to write for you, you need to be able to...
- Differentiate between good, so-so or bad job!
- Know which copy is going to do the job and which one can and will hurt your reputation and you bottom line if you use it.
- Communicate with the freelancer effectively about your needs, your prospects, and your products to help him out creating an ad copy that speaks directly to your targeted market for the best results.
- Spot potential problems with sales materiels you've had others write for you.
- Choose the right person for the job, brief them effectively, then have sufficient knowledge to make rational decisions.
- Present more compelling offers to joint venture partners, prospects, vendors, programmers, designers and anyone else you approach about business.
- Perhaps most importantly, it will help you to better analyze offers that are made to you, whether in print or in person.
There are more, but those are the big ones. And they should be enough.
Why You Have To Write Your Own Sales Materials
No one can write for your audience better than you. No copywriter understand your prospects’ wants and needs better than you! No one can convince your audience better than you. And, no one knows your product’s benefits better than you. Thus, writing your own sales copy can be the backbone of your entire business. It makes it easier to…
- Write more compelling sales materials for more profits.
- Make more sales with less money and time investment?
- Position yourself as an expert in your field
- Craft effective offers to joint venture partners
- Recruit affiliates for your new affiliate program you are just starting to sell your products for you.
- Develop sales-generating follow-up sequences.
Still wonder if you should learn to write sales copy?
If You Can Type, You Can Create Compelling, Impossible-To-Ignore, Benefit Packed Sales Letter!
|Click to download FREE|
Here are the five main parts of a great sales letter.
When writing your sales letter answer your visitors’ question “What is in it for me?”
1 - Headline
You have to capture your sales letter readers' attention with an eye-catching headline. This might be a question or statement that will ring a bell with all off your potential clients in one go. Keep it quite general to appeal to as many people as possible. A good headline catches your prospects attention and leads them to your entry paragraph. There, you start to build their interest and ensure they read your whole sales letter.
- Promise benefits in your headline - Your headline has a HUGE impact on your sales letters. It's often the first thing visitors to your site see. Use killer intrigue, curiosity, or interest words like “it’s a shame, just revealed, breakthrough, free, unique, innovative, amazing, simple, easy…” And make it stand out with a bigger font and different color.
- Your headline is what makes difference between a poor sales letter and a good one! - This is also where most marketers get super lazy. When writing a headline, try to write as many headlines as you can until you find the winner ones. You don't just write ONE headline and then move on. You must write dozens of headlines in order to come up with winner ones. This is where having a swipe file of other proven to work headlines really helps.
- Scream out your most powerful benefit - What you want to remember is that a great headline should scream out your most powerful benefit. Believe it or not, nobody actually cares that you worked really hard on your sales letter. They only care about what your product can do for them. Remember, your visitors are there looking for solutions to an issue. So, show them that you can help them out in obvious language.
Here's an example of a bad headline:
"Download My New eBook That Will Show You How To Start a Profitable Business Online In 2 Weeks!"
Here's an example of a good headline promoting the same ebook mentioned above:
"Amazing Ebook - Reveals How You Can Create a Profitable Online Business And Start Making Money In Six weeks Or Less granted!"
It’s not about HOW to write a headline; it’s all about what to say to entice your readers to take action. If you say the wrong thing in a good manner will not help you too much. Instead, it will turn your readers away from you.
But, if you spell your product benefits, how it can help your reader, save time, make money or both, even imperfectly, will help you much better.
You don’t need to show your talent in writing “sexy” headlines. This is not good. This is a waste of time. Put your ego aside and spend your time on deciding WHAT to say to your sales letter's readers.
How do you know what to say? Don't focus your mind on the product or service features; instead focus on your product benefits, your potential customer desires and wants.
What could you say that would quickly and deeply attract your sales letter's reader attention, engage, interest and excite your audience? What would make them do what you want them to do?
Once you know that, then you're just one step from a great headline.
2 - Entry Paragraph
- Give the consumer a reason to read the sales letter by getting their attention within the first sentence - maybe a slogan, a catchy phrase or an appealing offer. This may be written as a question, a quote or an interesting fact (with relevance).
- Start to build your audience’s interest and ensure they read your whole sales letter. Explain to your potential clients why they need your product. You need to get into your prospects' minds and find out what makes them tick. It's your job to identify the reasons different people want what you're offering.
- Show them how your product will benefit them in making their lives better, safer or easier. How will it save them time, trouble, worry or money? Look at their ultimate goal and relate it to that. Why should they buy your product? So, any information you put on your page is crucial.
3 - Bullets
- Use bullets to make it easy for your prospects to read your sales letter. The basic rule that you want to remember about creating the sales letter bullets is that they must be BLIND, In other words the bullet must NOT reveal the entire secrets. Make your bullets create a want to read more.
- Bullets are a powerful persuader in sales letters. It has been shown that readers like to read bulleted lists. Readers like tips presented in a short succinct manner, so that they are easy to follow.
- Bullets arouse the curiosity of your visitor, so use them to stress the benefits of your products or services and spell out exactly what's included in your offer. Make your bullets like mini headings. Use them to narrate the benefits of your product in a step-by-step way without revealing the entire secrets.
4 - Closing Paragraph
- Write a short paragraph where you give your prospects confidence in you.
- Call to action -Tell your prospects exactly what you want them to do, such as a clear call to action to get your visitors to buy. Make it meaningful to respond immediately. Set a deadline to avoid customer temporization.
5 - Postscript (P.S.) Is Your Friend!
Case studies indicate that the typical letter recipient's eye moves down the page to the P.S. before they read everything in the letter! Try to restate your proposition in the P.S.