7 Keys Strategy to Earn Customer loyalty

The key of your business success is building a customer base list and keep feeding it with fresh subscribers. You have to understand that without trust and loyalty from both clients and subscribers your list is useless. Loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

Like in any other money making system, to succeed in email marketing, you will need to understand all the secrets available to keep growing your business and apply them immediately.

How to Build a Business Relationship to Gain Customer loyalty!

Everywhere you go online they tell you that you must have a customer base to succeed. That's true but it doesn't go far enough until you understand exactly what makes subscribers eager to pay for your products.

If you don’t know how to build business relationship to keep your subscribers enthusiastic, eagerly waiting for your offers and rush to buy your product without any regard for brand, your list is worthless.

Hands down the main key factor of a responsive customer base list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.

1 - Earn your subscribers trust

Honesty is essential to earning customers' trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business.

Being honest goes with not hiding anything.

Let your subscribers know your Identification and contact information, such as your name, physical address, email address, telephone number, etc.... It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they'll trust you. Keep in mind that when it comes to asking for money, nothing is more important than trust.

Warning: Don't promote any product to your list unless you use it. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.

2 - Give Them What They Want

When your subscribers sign up to your newsletter, to your blog updates, etc... they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.

Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest. 

By sending them simple questionnaires or surveys, they will give you a sense of your market's needs, wants and preferences. Give the winner a quality prize and/ or gift that he/ she can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.

3 - Don't send “too many” marketing messages.

Two things you really need to watch as a publisher. First: How to advertise your product/ service. Second: What product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.

Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.

The ads in your Ezine are not the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.

4 - Make your subscribers your friends!

Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person.

One thing every successful publisher does is just talk about whatever is on his/her mind in each issue of Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that’s going on. 

They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.

5 - Over Deliver

Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expect. After they order your product or sign up for your publication, give them a gift or a bonus that wasn't advertised, in addition to any gift or bonus you promised they would get. 

I’m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.

From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.

6 - Help Them Out

Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbors about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.

If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.

7 - Don't Use Hype

I’m sure you've seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.

If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.

The bottom line

When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.

Boost Your Profits With Joint Ventures

Talking of joint venture deals, lets move on now to the fifth and final section on crossing your resources over and talk about the do's and dont’s of probably the most lucrative marketing method in the business. Of the five main resources, your joint venture prospects and partners will likely be the least numerous of all your resources, but with the most stopping power per person. When you think that some of your JV's might end up being seen by lists of ten to a hundred thousand or more, it suddenly becomes clear how important this is. Let’s look at where to take your joint ventures with regards to the other four resources, starting with list.

Turning Your Optin eMail List into Joint Ventures

Now as far as turning your list into joint ventures goes, this is a pretty easy but also open ended and rather variable in results until you actually see what these people are capable of further down the line. Similar to previously, when we talked about gaining feedback from your email list you can in the same way, gain joint ventures from your list, again, as the example in Building Your Affiliate Marketing Chanel () article with the affiliates, this is often far more widely used, and for good reason.

I urge you once again, not to relegate your joint venture prospects to those who visit your website, and the individuals you pick out through the top performing affiliates, but to actively seek them through your list. The reason we're doing this is simply because there's a good chance someone will be out there that won't progress down your line of resources otherwise. If they're experienced, have a big opt in email list of their own, or the ability to get in touch with your target market, you're going to miss out if you’re not telling them that you want their services.

For example, an experienced marketer that subscribes to a selection of lists to keep up with what’s going on around them, happens to subscribe to your email list where you're selling an info product such as this. He or she won't buy your how to product, because they’ve got their system set up already and it just so happens, that they only promote their own stuff to their own lists, unless it's a joint venture (this is very common among the big guys by the way), they won't buy your big product for the same reason, and they won't be joining your affiliate program for the above reason.

He or she is a heavy hitter with a big list, but you're missing out. These are the people you're aiming to cater for here. It's not good if you're leaving massive holes like this, because you're missing out on some massive profit potential. In fact, as we speak the majority of marketers out there are very obviously leaving these types of holes.

The problem with joint venturing through a list at this stage is it becomes kind of a lottery if you're not careful. You can't just send out a mailing asking for anyone with a list over ten thousand people to contact you for higher commissions, because then everyone else feels cheated and you may alienate some potential affiliates.

In general terms joint ventures should be a private thing, the deal will also vary from person to person, depending on your product, their list size, what they want in return and what you can grant in return. The best way to go about this is to keep it that way. Don't do a mass mailing just requesting joint venture for the reasons above, we can't do that for this particular resource.

What I'd suggest you do instead, which you should be doing with your list anyway, is carry on as your normally do, sending out your un-intrusive surveys to help with your research and find out as much info as you can about the people on your list, for something in return. For example a short valuable report that you've written on your area of expertise.

In exchange you're getting vital info that not only allows you to tailor your ads to your list providing a better response rate, but at the same time you're building up a picture of who the good joint venture prospects are. Once you've done that, you can go through the results you've collected, and pick the top performers, the knowledgeable, and the people with the most resources, and contact them individually.

Turning Your Customers into JVs

Turning your customers into joint venture prospects works in much the same way that you carried out for your list. You'll also be pulling research numbers from these guys, and from that research you'll know who to pull up for joint ventures. This is the only way to effectively do this and keep the joint ventures personal, instead of just mass mailing a list. It keeps you in the driver’s seat.

Of course, at this stage there's no other way to do this, chances are your list of customers who have purchased from you even though not as big as your list, will be too big to talk to all of them personally at this stage, which without this or affiliate stats, you have no other way of knowing who you want to make deals with.

Tunning Lifetime Customers to JV Prospects

Turn your lifetime customers into joint venture partners, small or large, lifetime customer or casual customer. Keep in mind that this isn't by far your most effective way of generating joint ventures on a small scale, (ad swaps, list access, etc.) or even on a large scale (full blown partnerships of products, each playing a specialized role), however, you'd be surprised what happens when you start talking to people. This article series for example wouldn't even be here if it wasn't for that factor alone.

While we won't dwell on this for too long, I do want to make sure you understand I'm not telling you to go out, and start spending your day talking to your customers, and as anti professional as that sounds, we can't strike conversations up with all these people, especially as your business starts developing over a number of products, the numbers can get a little overwhelming if you’re going to try and pull something like that out of your hat.

What I do want to make sure you understand though is to look for those signs that the long term customer that is contacting you would be a viable target for a joint venture offer, whether they mention they have a large list of their own, or on occasion you just get talking, and if it's with the right person, you might just find yourselves pulling some great ideas out of the bag together. Watch out for this, because it can, will and does happen more often than you may believe.

Turning Your JVs into Affiliates

First up, you should keep in mind that most joint ventures that you receive after launching your fist two products or so will come from your affiliates anyway. As far as those who don't, they’re really glorified affiliates only. As with the difference between customers and lifetime customers, you'll find that even with those who aren't your affiliates, you'll be in contact with them pretty frequently anyway, whether they're on your instant messenger list, or you just fire emails at each other when you each launch new products.

Building up a circle of contacts that act in this way is extremely powerful in itself. Just, it takes a little more time to set up when it comes to product launches. Maintenance won't be a problem if you're using good affiliate software and a professional autoresponder. so, in this respect, keep your joint venture prospects separate. They're something special, and you'll likely find yourself in contact with them even more so than your long term customers, and they will be your first line of attack when launching future products. So when it comes to turning JVs into regular affiliates, don't bother, because they're all that and more already.

Do You Like This Article?

Subscribe in a reader


Related posts:

• How to Increase Profit Without Increasing Traffic

• Your List Is Your Installed Base Profit

• Customer Solution Profit Model

• How to Convert Customer to Lifetime Customer

• Building Your Affiliates Marketing Channel

Building Your Affiliates Marketing Channel

Our process of “How to Increase Profits Without Increasing Traffic” demonstrate a step by step guide showing for everyone of you the techniques used on how to take your existing resources - Your optin email list - Your casual customers list- Your lifetime customers list - Your affiliates list and your joint venture partners list and cross them over in such a way that they begin to build themselves. This marketing strategy allows you to boost your promotion power exponentially when others are having trouble even building a list that makes a single sale.

Turning your email list into affiliates

One thing I do want to say to you now is, if you have sixty five, seventy, eighty percent, or even more to give away through your products’ commissions, don't be afraid to tell people about it. Not so long ago in fact, maybe two or three years ago, there was a spate of big affiliate commission sites popping up that offered anywhere from 80-100% commissions that did incredibly well on the resource building side of things simply on the basis of promoting their high commissions more than the product itself.

So whatever you do, don't think that gaining affiliates is all about that little button at the top of your sites with 80% for affiliates written in big letters. Hey, we spend money to promote free products to build our lists all the time, why can't we do the same for our affiliates? Well we can, and to be honest, one good affiliate is more valuable than a hundred subscribers, even a thousand subscribers in my eyes, for the simple reason that they may have an audience of tens or even hundreds of thousands on their lists that they're willing to give you access to. Imagine the resources that would land in your lap and the power you'll have for future promotion when a few ads like that start to go out.

So the rule here is just this. If you're following the charts we've put up for you, this guide or a modified version of it, built around your own needs, and your commissions are higher than the average fifty percent, go ahead and make sure people know about it through your promotion. Make it a prime concern of yours and you won’t be disappointed.

Can You Convert Your Lifetime Customers into Affiliates?

So, let's take a look at what you're going to do with your lifetime customers in regards to turning them into affiliates. Understand that when we talk about this, it may not be suitable to do so depending on your product. Turning any one of these resources into affiliates is especially important in the world of online marketing software or info selling, because after all, affiliate marketing is at least 20% of the whole picture. That's a huge chunk.

Well, after telling you that I'm going to have to turn around now and tell you straight up that turning your long-term customers into affiliates, (or trying to) is a bad idea. Remember, these people have already spent their money with you, and have seen your affiliate offers several times. Many of them will be on your list receiving the ads for your affiliate program solely, as we talked about earlier. For this reason there is absolutely no need to hassle these people directly with anything unnecessary.

Remember, this group has already spent a whole lot of money on your stuff, and if you want to keep them coming back, every time you contact them it has to be your best work. You need to be giving them something that they want, not just sending them ads, ads, ads. Also keep in mind, this particular list of yours should be the least numerous, but the biggest spenders.

Some of these people may come along to you and buy two thousand dollar product after two thousand dollar product. You can immediately see how valuable they are.

You can also see through a little math how much more devastating it is to annoy anyone on this list or cause them to leave for any reason. Granted, you may argue there's plenty more out there, but this is where most of your advertising funds are going. Getting people to buy your products that are going to be bringing you in a mighty profit in the first place isn't a short or easy task. Be very careful what you do with this list. This is going to be the long running theme in this section about your long term customers.

What to Do with Your Affiliates

Now we're getting to the interesting stuff. Affiliates are up next, and after running through the do's and don’ts of your paying customer base, things start to get a little more flexible here again, for simple reason that the situation is clear cut, and affiliates are more numerous than your long term customer base for example. By clear cut, I mean you know what these people want. They're here solely to promote a good product, and make good money doing so. You don't need to carry out any research to confirm that one.

Now, as far as turning your affiliates’ attention to your list, I'm going to advise the same as previously just to make one hundred percent sure no one reading forgets that each of these resources should be a list in itself, with a clear goal, and a clear reason for being there. When you come to mailing them, you need to know what they want from you, as well as what you can give them in return. What we're not going to be doing in this particular case, is sending random adverts to your affiliates, not even for your products, because, as we learned earlier, they're more important than even your immediate profit, in fact, they're going to be the ones bringing in the majority of your new resources together with joint ventures (coming up next in the list).

We do however, get to send our affiliates ads of some sort, in fact very similar to the ads we talked about for your list, this time though, you're not trying to sell them on products to earn you hard cash, oh no, you're sending them ads to sell them on the promotion of you newest and latest products, not forgetting to give them the needed tools to help them marketing your products, mention to them how well your sales letter performs and giving them a nice visual picture of how much they can earn through your words. It might look different on the surface, but you're still selling them something, and all the rules you learn throughout this report apply to both monetary sales, selling free stuff, selling yourself and your products to gain joint ventures, or selling the potential to earn money through your affiliates. It's all about selling all the time.

That's enough covered to demonstrate my point, and we'll take it further in a moment when we go on to talk about joint ventures.

Do You Like This Article?

Subscribe in a reader


Related Posts:

• How to Increase Profit Without Increasing Traffic

• Your List Is Your Installed Base Profit

• Customer Solution Profit Model

• How to Convert Customer to Lifetime Customer

• Boost Your Profits With Joint Ventures

• How to Become a Successful Wealthy Affiliate Marketer

How to Convert Customer to Lifetime Customer

In the last article, we looked at what to do with your standard customers, already having covered your list previously, so without further ado, we'll now continue further down the resources and talk about the remaining three which are how to convert your customers to affiliates and Joint Venture partners promoting your products and what you should or shouldn't be doing to Increase customer lifetime value.

Please note, if you haven't read the previous articles, you should do so, as this won't make any sense otherwise and you'll only get part of the picture. So read...

How to Increase Profit Without Increasing Traffic

Your List is Your Installed Base Profit

Customer Solution Profit Model

Customer Life Time Value (From Wikipidia)

“In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.”

What to Do to Increase Customer Lifetime value

Ok, next up along the line of resources comes your lifetime customers. At this point I'd usually tell you about how important life time customers are over something else, but as you may have noticed, they're all as important as each other, and you'll have a hard time keeping the numbers up effectively without a nice selection of each of the big five primary resources.

Moving on swiftly, lets look at the probably the most important part here, and that's turning your customers into lifetime customers, or big buyers. Now just because they're in this phase and haven't bought your first high ticket item after standard follow-up procedures, doesn't mean they're useless, and will only ever buy the fifty dollar products from you.

Far from it, but it does mean one of three following things:

1- You may have a gap in your marketing system that they fell through, whether it was your intro product, your follow up strategy or your sales letter.

2- They couldn't afford to purchase the larger product.

3- They weren't interested in what you had to offer.

For those reasons, you have to make sure to cater to all of them when you launch your next products. They will receive your small intro product, and as a follow-up to this they will also receive your larger high-ticket product.

This is important here, because if they didn't purchase your first high priced product, you'll want to get them in at the bottom again before you do anything else, and have them move through your intro product up to the bigger product.

If your first time around was shoddy, they'll know your game, and not buy into the second fresh new product line you've set up, and never move through to buy high-ticket items from you.

Now as a follow-up to this, you'll want to also notify them directly about your high-ticket item some time after you notify them of the intro product. This way, you're again regenerating the trust and the familiarity of your brand through your intro product and at the same time, having those that didn't move up the ladder through your first product move up now.

And of course don't go thinking that people will be annoyed that bought the intro product to receive a bigger, better product later, again for the reason that your intro product is a real, and helpful product, not just a cheap excuse to sell bigger stuff. It's ethical, it covers all angles relating to your standard customers, and what’s more, it works like a charm.

Our process of increasing the potential lifetime value of a customer doesn’t stop in how to convert customers to life time customers buying your high-ticket products. We want to get out more from them! We want them to promote our products to their customers lists. Doing so, we are not going to make only big money but we are going to add their customers to our customer list! This is what we are going to discuss in the coming articles. So stay around.

Do You Like This Article?

Subscribe in a reader


Related Posts:

• How to Increase Profit Without Increasing Traffic

• Your List Is Your Installed Base Profit

• Customer Solution Profit Model

• Building Your Affiliates Marketing Channel

• Boost Your Profits With Joint Ventures

• 7 Keys Strategy to Earn Customer loyalty

Customer Solution Profit Model

In the previous article entitled “Your List Is Your Installed Base Profit” we have discussed the importance of an email list and what to do with your subscribers to keep them on your list and convert them to customers to Increase Profit.

To convert your subscribers to a profitable customer base you need to invest to know them, create a solution, and develop the relationship. Once they trust you they will do business with you.

Invest time and energy in learning. All what you need is to know about your subscribers. Then use the knowledge to create specific solutions for them. Treat them well. Sell your products at lower prices to convert them to customers. Once they spend money with you, they will never stop buying your products. You may lose money for a short time. But you will make money for a long time. This is your first step in implementing your customer solution profit model to increase home business profits.

What to Do With Your Customers?

Let’s move from your list and your most general form of targeted marketing, let’s take a look at the first specialized section of customer solution profit model which is your customers list. The group of people that have bought from you at anytime only one product.

What you'll start to see is as we get more specialized and move up through the process of creating your customer solution profit model, things start to get easier to figure out what to do and when to do it when crossing your resources over. It's also important to note, that with customers, and them being lower in numbers than your list, it's easier to make a mistake and lose profit potential rather quickly if you're not careful about where you're setting foot.

The solution is, when thinking about what to do with what resource, remember to always think in terms of where these people are going next in the standard form when setting orders in the way of importance. For example, with our customers, in the standard flow of things, they'll be turning into your big buyers. The people that buy products from you at the highest price, again and again.

Once more, customers may not seem like much now, but in the future, this is where your big profits are going to be coming from, hence their major importance, and the general attitude is that you should give them something a little extra for their time. That’s not because they're more demanding than your list, but because the profit potential is much higher for you.

Organizing Is the Key to Success

Now, before we even start, we're seeing a new problem emerge. The organizing and managing of five different resources that all overlap can become a complex, time consuming and confusing task, and that's not what we want. I can rightly see why many just take all their five resources and just bundle them into one list.

I'd highly suggest you avoid doing this even if you're just promoting other peoples stuff or very rarely create your own products. Keep them separate. If you carry this section out correctly, it won't mean a huge amount of extra work, aside from five short mailings instead of one. And this can be handled the easy way if you are using aweber autoresponder to manage your lists!

Managing Your Customers

The reason I mention the above is that when you get to this stage, the people out there that do things this way and keep their resources separated, try to give them the earth. For example, if I told you how valuable these people are, and you wanted to turn them into affiliates, how do you do so?

The general answer would be to give them higher commissions. This however is not worth your trouble, because we're overlooking one serious flaw in your customer solution model. Unless your product is geared to give higher commissions in the beginning to people who purchase it, these people aren't necessarily suited to affiliate material, and in my experience, it's best not to bombard them with affiliate signup pages and adverts about how much they can make unless that is a specific benefit of your product.

I'd suggest to you that the only way around this is not to do the above, because your main aim is not to make them promote for you, but to buy your higher priced products and move up the ladder. So the solution is treat them as such. When you're mailing them about a new product, include information about how much they can earn promoting for you.

I highly recommend not deviating from the original plan and flow of the chart with these important people, especially when it comes to trying to turn them into affiliates. You'll gain plenty of them via the other resources, leave well alone trying to give them bonuses or bigger commissions at this stage, because otherwise you'll just end up with a big tangled ball of yarn and a headache. We'll get on to just how we make them valued in a moment.

Customer Solution Profit Summary

Summing this up then, your customers are important to you and have a specific role. They are your profit solution. Follow the steps mentioned here and do not change that role at this all important stage. I f you do you can do more harm than good. If you're going to contact them about anything other than research or sales of your products, refer to your research first and do it personally and individually for joint ventures, and avoid it altogether for turning them into affiliates.

If you really want your customers to become affiliates as to plug the gap, make sure you have a higher commission integrated into the products they're buying from you, so they can take this offer up as a benefit if they're interested in the first place, and not to do it as afterthought.

Right, we're going to stop this one here as not to give you information overload. In the next article, after the summary that follows, we'll continue looking at how to cross your resources to get more out of them when we take a closer look at what to do (and what not to do) with your long term customers, affiliates, and joint venture prospects. We'll also be taking a look at a few of the generalized ideas about treating all your lists correctly.

You’ll see exactly what effect this has later, but I can tell you now, that when you launch into this type of cross promotion of your resources, you’ll be drawing on all of this knowledge without having to wade through a bunch of text when you’re busy launching your products and managing resources. It may seem a little strange right now, but I assure you, it’s for the best, which you’ll be finding out for yourself very soon. See you in the next article "How to Convert Customer to Lifetime Customer"

Do You Like This Article?

Subscribe in a reader


Related posts:

• How to Increase Profit Without Increasing Traffic

• Your List is Your Installed Base Profit

• How to Convert Customer to Lifetime Customer

• Building Your Affiliates Marketing Channel

• Boost Your Profits With Joint Ventures

• 7 Keys Strategy to Earn Customer loyalty
  

How to Increase Profit Without Increasing Traffic

Would you like to learn how to increase profit, how to increase sales without increasing your website traffic? If so, Here’s your chance to learn how to take your existing resources and cross them over in such a way that they begin to build themselves. This marketing strategy allows you to boost your promotion power exponentially when others are having trouble even building a list that makes a single sale.

Did you know that you can promote your products successfully in such a way that it never has to cost you a penny?

What we’re going to discuss here is your five primary resources, the lifeblood of any online business. I’m going to show you how to increase profit using your existent asset which is your email list. I’ll show you how to move your potential customers list (Installed base profit) from being casually interested in your products to being customers, lifetime customers, active affiliates to Joint Venture partners promoting your business.

All of the above we’ll refer to from this point on as your five main resources, the big five or your promotion power.

Each one of the big five have the power to make you sales, and build you a profitable work at home business. Imagine being able to take those five resources and manage them in such a way that you never have to worry about traffic. You don’t need to pay to get new customers, buy a list of email addresses or recruit more affiliates and Joint Venture partners ever again, but still having countless thousands of them flowing into your lap.

It sounds absurd, but with the right management of your resources, you’re going to be seeing their usefulness double, multiply by three, four or even by five. What does this mean for your profits?

Well, have you ever worked it out in your head how much you’d make if you doubled a penny every day for a month or two? The principal here is the same, but instead of money, you’re using your resources. The more you have, the faster they build each other. The true power of real exponential growth is at you fingertips. You just have to know how to realize its there and understand how to use it to your advantage.

Relationship Marketing

I strongly believe that treating your customers right is the only way a business is going to survive. Treating your customers right is the key to success, as well as a nice thing to do, and this is what you have to continually strive for.

In this article series entitled “How to Increase Profit Without Increasing Traffic” we’ll discuss the concept of resource management and customers’ treatment. As well as a selection of literal ways to get the most out of your subscribers without giving them the earth for free, we'll also be taking a little bit of a lateral diversion here.

You see, when I say treating your customers right, I'm not just talking about how to keep your customers happy. Although this is important, what I'm going to show you is much more important, and much more beneficial to you, and it should alter the way you think about what you're doing and how you're doing it.

That is exactly what this article series is about. Not just being nice to people so they trust you more, we're going deeper than this to start with. We'll leave the easier stuff until afterwards.

Overview of The Working Concept

The whole idea here is based around a kind of a cross promotion strategy, which is not new, but when we look at it in terms of the five main resources you've been gathering it becomes a different strategy. What we're planning to do here is to take the promotion power of the big five, tie them together and double what they're doing for you without bringing in anyone new.

Like any beginning, The concept starts with a foundation, and your foundation is your list of email addresses that you have collected yourself from visitors on your website or obtained through a reputable opt-in/double-opt-in company.

So, the start point is your website. Using the site itself as a base to create an optin email list and launch each resource onto the next stage in the ladder where possible, whilst at the same time bringing in new blood. We are going to move people (your list of email addresses) around so that they can reside in multiple places, which in turn, can double, or even triple your promotion power and increase your profit simply because one person becomes two, three and up to five different resources on their own. Powerful stuff!

We're going to move people around without bringing in new subscribers if you have an existing email list and you don't want more, to increasing the productivity of the people you already have. The main thing I want you to keep in mind here is the concept, as that will form the basis of your whole web based marketing outlook.

What we're going to do in the next posts is to go through each resource, and look at the most effective ways to cross them over to another resource, whether it's worth doing, why you should or shouldn't do particular things with each section, and most importantly, which ones are going to increase your profit.

Even if you don’t have all of these resources at your disposal yet, don’t worry. The aim here is to show you what’s going to go on when your promotions do go out and be prepared. Let me assure you, the speed that the five main resources come in may turn around and surprise you, It’s going to come in very handy, very soon. So, stay around to learn how to increase profit without increasing traffic.

Do You Like This Article?

Subscribe in a reader


Related Posts:

• Your List Is Your Installed Base Profit

• Customer Solution Profit Model

• How to Convert Customer to Lifetime Customer

• Building Your Affiliates Marketing Channel