Like in any other money making system, to succeed in email marketing, you will need to understand all the secrets available to keep growing your business and apply them immediately.
How to Build a Business Relationship to Gain Customer loyalty!
Everywhere you go online they tell you that you must have a customer base to succeed. That's true but it doesn't go far enough until you understand exactly what makes subscribers eager to pay for your products.
If you don’t know how to build business relationship to keep your subscribers enthusiastic, eagerly waiting for your offers and rush to buy your product without any regard for brand, your list is worthless.
Hands down the main key factor of a responsive customer base list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.
1 - Earn your subscribers trust
Honesty is essential to earning customers' trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business.
Being honest goes with not hiding anything.
Let your subscribers know your Identification and contact information, such as your name, physical address, email address, telephone number, etc.... It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they'll trust you. Keep in mind that when it comes to asking for money, nothing is more important than trust.
Warning: Don't promote any product to your list unless you use it. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.
When your subscribers sign up to your newsletter, to your blog updates, etc... they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.
Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest.
By sending them simple questionnaires or surveys, they will give you a sense of your market's needs, wants and preferences. Give the winner a quality prize and/ or gift that he/ she can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.
Two things you really need to watch as a publisher. First: How to advertise your product/ service. Second: What product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.
Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.
The ads in your Ezine are not the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.
Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person.
Let your subscribers know your Identification and contact information, such as your name, physical address, email address, telephone number, etc.... It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they'll trust you. Keep in mind that when it comes to asking for money, nothing is more important than trust.
Warning: Don't promote any product to your list unless you use it. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.
2 - Give Them What They Want
When your subscribers sign up to your newsletter, to your blog updates, etc... they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.
Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest.
By sending them simple questionnaires or surveys, they will give you a sense of your market's needs, wants and preferences. Give the winner a quality prize and/ or gift that he/ she can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.
3 - Don't send “too many” marketing messages.
Two things you really need to watch as a publisher. First: How to advertise your product/ service. Second: What product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.
Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.
The ads in your Ezine are not the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.
4 - Make your subscribers your friends!
Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person.
One thing every successful publisher does is just talk about whatever is on his/her mind in each issue of Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that’s going on.
They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.
Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expect. After they order your product or sign up for your publication, give them a gift or a bonus that wasn't advertised, in addition to any gift or bonus you promised they would get.
They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.
5 - Over Deliver
Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expect. After they order your product or sign up for your publication, give them a gift or a bonus that wasn't advertised, in addition to any gift or bonus you promised they would get.
I’m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.
From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.
Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbors about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.
If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.
I’m sure you've seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.
If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.
The bottom line
When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.
From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.
6 - Help Them Out
Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbors about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.
If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.
7 - Don't Use Hype
I’m sure you've seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.
If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.
The bottom line
When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.
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