Internet Marketing Tools

I am a firm believer that if a task is worth doing, the right tools are needed to do it well. starting a home based business on the internet is the riskiest road for most people. But if you can plan your work at home business the right way, get the right Internet marketing tools you need to do the right job and keep improving your skills, your potential for wealth is unlimited.

What Internet Marketing Tools And Services That You Will Most Likely Need To Get The Job Done!

Before you decide what internet marketing tools you need to start your business there's so many vital steps to consider. 

Starting a business is an education in itself. If you have decided that it is the right time to pull out all the stops and take positive steps toward realizing your dreams and creating a happy life for yourself and your family, read my previous posts to get advice on how to Start Internet Home based Business, How to Select the Best Ideas Home Business , Make Money Blogging, Affiliate Marketing or go to our Homepage and find out what information you need

1 - Cheap domain registration with web hosting.

Up till now home based small business starters don't give enough value to their web hosting services and domain names. They think all web site providers are the same! The majority of home business owners know very little about making the best web hosting decisions.

• What makes a good web host? What makes a bad one?

• What are the different types of web hosting services? Which ones are best for business?

• How can the good web hosting service help your home business?

• Do you know that a bad web hosting service can harm your business?

So, as you develop your website or blog, one of the crucial planning components is deciding what web hosting service your blog and/or website will require.

Finding the right Web hosting service for your small business is an important task.

Getting the perfect domain name is as important as finding a quality web host. It's the key for your online activities. Your domain name creates your identity, assigns the right image and forms the basis of your emails and website addresses. Although domain names cost very little. To choose a cheap Domain Name for your business you need advise to get it right from the beginning.

2 - Keyword And Key Phrases Research Tools.

This is may be the only Internet marketing tool you ever need! It's a decisive tool to help you make all your dreams come true. It will help you to find...

• Your right niche

• What key phrases your potential customers are using to search for your product or service.

• The best keyphrases that have minimal competition for your Pay Per Click Campaigns (PPC) .

• The best keywords for your particular blog, website, article, ad, etc.... Keywords and key phrases are the words on your web site that needs to match these search terms in order for your site to drive targeted traffic. So, never, ever guess!

If you choose correctly your key phrases you will get the return on investment you are looking for. The right key phrases will help transform your web site into a sales lead and sales generator.

If you optimizes your web site or your ads for the wrong key phrases or if you guesses or assumes in any way what key phrases people are using to search for your product or service without better evidence, in such case your chances for success are very low.

Wordtracker: is the best and the most popular keywords and key phrases analyzer on the Internet and is used by most serious online marketers. We use it daily and we have no idea how we could ever achieve the work we do without such an important tool. 

They offer a FREE eBooks on their site to help people develop a better understanding of effective keyword research, search engine optimization, link building, social media marketing and more It is a useful collection of tips and techniques from some of the most respected search-marketing practitioners working today.

3 - An Autoresponder 

As soon as you start your home based small business, you may find that using an autoresponder is one of the most essential Internet marketing tools. 

An autoresponder is a great internet marketing tool for any home based business work at home.


Basically, an autoresponder is used to ease your tasks and simplify your life. It automates about 80% of your daily tasks. Therefore you won't need to do the exhausting and tedious manual tasks if you automate your home business.An autoresponder can be used to manage your ezine, give you the ability to send out broadcasts to your list. If you aren't using an autoresponder in your small business you are losing big money!

4 - An Ad Tracker Service 

Ad Tracker is a must used internet marketing tool. Guessing is no way to run a business. It's what most people do, and it's one of the big reasons that most people are not making much money. 

Basing your marketing decisions on your own opinions, or guesswork, is a sure-fire way to go broke. Using an ad tracker you can test your ads and headlines to find the best combination. You can track your commission earned from affiliate programs. You can test what ads bring you money and what ones are waste of time and money. And much, much more.

5 - An email account 

You want to appear as professional as possible. Do not use free email accounts such as Yahoo, Hotmail or AOL as your business email accounts.
When you pay for your domain name registration includes personalized e-mail address. That means you could have a number of email accounts. This number varies from web host to another and your hosting account category. You can set up your email accounts like:

• Sales@yourdomain.com

• YourName@yourdomain.com

• YourProduct@yourdomain.com

• Info@yourdomain.com

• Or, AnythingElse@yourdomain.com
• 
  

6 - A merchant account 

Are you thinking of selling goods and/or services on the web? If so, you will probably considering getting a merchant account processing service to accept credit cards on your site.

You can start your home based small business without an online merchant account, but if you plan to do any big business, you will need to get one. Merchant accounts are essential internet marketing tools to ecommerce and any other type of online business.

7 - HTML editor Definition From Wikipedia 

An HTML editor is a software application for creating web pages. Although the HTML markup of a web page can be written with any text editor, specialized HTML editors can offer convenience and added functionality. For example, many HTML editors work not only with HTML, but also with related technologies such as CSS, XML and JavaScript or ECMAScript. 

In some cases they also manage communication with remote web servers via FTP and WebDAV, and version management systems such as CVS or Subversion. The first full featured text HTML editor available for download on the Internet was the CoffeeCup HTML Editor begun in 1994 by Nicholas Longo and Kevin Jurica.

WYSIWYG HTML editors provide an editing interface which resembles how the page will be displayed in a web browser. Some editors, such as ones in the form of browser extensions allow editing within a web browser. Because using a WYSIWYG editor does not require any HTML knowledge, they are easier for an average computer user to get started with.

But, Why build JUST a Web site... when you COULD build a Web BUSINESS?

What Should You Expect to Pay To Get The Needed Online Marketing Tools? 

The best advice is to know the services you really need, and only pay for those. The typical six-page small business Web site with a single response form, for example, can find good virtual hosting with multiple e-mail aliases and cgi-bin access for $30 to $40 per month. 

Large companies and high volume Web sites will pay much higher rates to get the Internet marketing tools they need.

If you get all needed Internet marketing tools separately, from a variety of different vendors around the Internet, you will pay a lot of money and you would still be missing other functionality that will save you time, money and frustrations.

Let's do the math to see how much money you need to pay for each service provider annually.

- Cheap web hosting + free domain name = 30 dollars.

- An autoreponder = 360 dollars

- Keyword And Key Phrases Research Tools = 449 dollars.

What you are going to pay annually is around 839 dollars and you still missing ( a merchant account, an html editor, an adtraker) and more.

If you want to make it right from the start, save time, money and frustration, here's your number one online Internet marketing tools resource.

Affordable Design Professional Site Web

To succeed in online business you need to design professional site web full of content, well designed, satisfying to your targeted audience and ranking well on all search engines.

Don’t let this make you lose courage. You don’t need to hire an expensive designer or attend costly seminars to create a money making web site. 

You can build your own web site for free or for a small fee! Click here to download this great FREE ebook.

For any business, big or small, a professional website is important if you want to attract potential clients and keep customers to transform your business into a forever-flowing fountain of funds.

Proper design professional site web is vital for online business success. But, it is considered as small fraction of website creation.

How to design professional site web?

To create a successful web site there is much more to take into consideration than just designing web pages. So, before starting your web site design, it is important to learn how to do it well.

Follow our specific Internet home based business creation order to start on strong basis.

Remember, the major factor in determining your success is the amount of time you take to educate yourself. Please don't take this point lightly, as it can literally mean the difference between success and failure. All what you need is here and for FREE.

Do It Yourself

I can’t lie, building a website from scratch is NOT easy and it takes a LOT of hard work. It is a real pain if you have no experience doing it! But if you're willing to take the time to learn the necessary skills, be prepared to learn A LOT.

You are the only person responsible for every aspect of your website design and maintenance. So, you’re going to need all the right tools and every bit of knowledge you gain to use them to create a website that WORKS.

Here's a brief introduction to three essential tools you'll need and want to use as a web designer

1 - HTML Editor Tools

The first tool you'll need is a good web page editor. I highly recommend that you find and stick with the WYSIWYG (What You See Is What You Get) HTML editor type. These software programs will display web pages as they're being built. It’s like you are working on a word processor.

• NVU – Is a great editor and may be the best out there and it's free. (http://www.nvu.com/)

• Soft82 is a free website were you can fin multiple website creators and html editors if you are looking for the right free software download solution for your home or your business? Here you can find all what you want.( Soft82.com - Download free and free to try software)

• Clipart.com is the largest collection of royalty-free clipart, photos, vinyl-ready images, Web graphics, illustrations, fonts and sounds offered by subscription on the Web. (http://www.clipart.com/)

• NeoPaint is a full featured graphics website. It's powerful, and simple enough for beginners, yet packed with powerful features and advanced softwares for businesses. (http://www.neosoftware.com/npw.html)

• 2 - Graphics Editors

Most of websites use images to enhance their images or communicate messages even if it’s not vital. Almost all websites display icons, artwork, or photographs of some sort. You don't need to be a professional photographer to display graphics; you just need to know where to find high-quality images to edit and use as your own.

Here are a couple of good leads:

You can use the following image editors to edit images or create your own.

3 - Multimedia Editors

In addition to imagery, most websites integrate animation, sound and/or video. It's easy to get excited by these elements because they make the final production thrilling. But, when used excessively they can slow down data transfer and make a bad impression on visitors who don't have the proper equipment to handle such a rich form of media.

Use multimedia carefully only to support a website's purpose.

To learn how to create your own video from scratch go to Home Business Traffic Made Easy webpage.

Use Ready Made Website Templates.

Instead of hiring a website designer to design your website, website templates make the whole process incredibly easy. In a nutshell, website templates are complete website designs minus custom content. Depending on the type of template, website owners can either…

- 1 - download, modify, and then re-upload edited templates to a server, or

- 2 - edit a template online and save changes on a remote server.

The first approach uses templates called turnkey packages while the second approach uses templates called prepackaged software solutions. Both approaches are low-cost methods of creating a website, yet they don't allow for unlimited customization.

Web site templates are very useful; most of experienced web designers use them to 'jump-start' the creation of a website. They are also a way for people to put out great looking web sites quickly with little or no knowledge of HTML and web design. Here are some of free websites templates...

- http://all-free-download.com/free-website-templates/ 
- http://www.opendesigns.org/website-templates/ 
- http://w3layouts.com/free-responsive-html5-css3-website-templates/
- http://www.freewebtemplates.com/

Outsourcing Your Website Design.

Web design couldn't get any easier when it's outsourced to someone else. As a significant time and money saver, outsourced web site design grants access to experienced web programmers who can quickly facilitate the entire process.

The key difference between this approach and the other ways described above is that hired programmers have a lot of control over how things work. In fact, programmers are usually the folks who update and maintain the site because they're the ones who are most familiar with it.

TIP: Outsourcing can help you get a quality website online in the shortest amount of time possible unless you want to take the time to familiarize yourself with some of the ways that websites operate. Learn some basic HTML so that you can make harmless changes to your website without being completely dependent on your programmers.

Another problem with outsourcing web design is ownership. In the above approaches, the website's owner retains ownership (copyrights) to the final design, however, depending on the contract between you and your programmer, you may not own copyrights to your site at all.

Before agreeing to any type of outsourcing arrangement, make sure to read the contract and get detailed answers to what you'll get for payment such as…

- What will or could be subcontracted to another party?

- Who handles updates?

- Who keeps copyrights?

If necessary, have a lawyer review the terms of any contract before signing it.

Here are a few online outsourcing resources to start:

Outsourcing Your Website Design is very costly but you will get a professional website with the needed features.  

What Makes a Great Website? 

Most successful webmasters will tell you that the best website is simple and clean. So, what are the measures you should consider in order to make your site more appealing to users around the world and realize more conversions, better customer retention, and professional image?

Here is a list of issues that can be encountered in web design and the necessary action to be considered:

1 - Appearance of the pages

The design of a web site should be well-matched to any browser and be able to pass HTML and CSS validation tests.

• Logo - Repetitive display of a company's logo helps with the branding process.

• Navigation - The process of navigating your web site should be simple enough for all users. Use simple text links or buttons, right under the header, at the bottom of the page, at left or right side of the screen. Make sure the text labels clearly indicate what the user will find when he or she clicks on them.

• Fonts - A consistent font helps maintain a consistent look. They are not just a matter of personal favorite of the user and the designer. The primary significance of font choice is that it affects the readability of the information being presented in the page. Times New Roman, Arial and Verdana fonts are usually recommended. Websites or pages that display several different fonts give the impression of being haphazard and unstable rather than focused and serious.

• Color - When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, use black text against a white or light yellow, grey or blue background.

• Business Name, Contact Information, and URL - When visitors print a page, they can readily recall where the page came from if this data is displayed on each and every page.

• Update Dates - Dates and time that reflects when the content on a page changed can help visitors determine how fresh the content is. Fresh content is particularly important for businesses who need to convey time-sensitive materials (product availability, pricing, etc.)

• Copyright Information. This should discourage few visitors who might want to steal exclusive material. 

2 - Content 

Remember, web content should be short and straight to the point. Make your text clear and simple to understand. Keep the size of the pages small, certainly no more than 500-800 words per page and a total page size of no more than 100k. The way words are presented is almost as important as content so make sure to use…

I cannot stress this enough, CONTENT IS KING. Search engines love websites that have lots of useful information. Google, Yahoo! and MSN will rank you higher if your website has abundance of good quality keywords rich content pages. So think about what you want to say to your visitors and give then the information they want and need. 

Your content is one of the main factors for search engines when they rank a web page. Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the business you represent. Remember, first impression counts a lot! 

3 - Availability of basic features

To maintain a consistent appearance and convey a serious business attitude, every page in a website should always display the following elements:

• Terms and phrases that people readily understood.

• Short sentences and phrase in the active voice. The best way to tell your reader what you want is a short, straight forward sentence. Complex sentences loaded with dependent clauses and exceptions confuse the reader.

• Paragraphs of no more than 2 to 4 sentences each.

• Margins and padding to adjust elements' positions and control the spacing around and within them.

• Colored text for headlines is appealing because color is a magnet to the eye and creates a feeling of excitement.

• Bullets to highlight key points, organize a list or draw attention to information.

• Italics to emphasize a word or phrase. Italics are hard to read, so limit their use.

• Bold words and phrases or underline for titles or to add emphasis.

• All capitals only to draw attention to a heading or to make a brief statement.

4 - Site performance 

There are three factors that determine the overall performance of a web site. These are speed, tables, and connections. Since everyone is hankering for more bandwidth, so avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections.To avoid making the site appear like it takes forever to download...

• Never put a whole page inside a one table. Instead, divide the page into several tables.

• Do not cloud your page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded. 

The Cost Factor 

Budgeting the costs for creating a website is a simple formula: "The more stuff you want on your website, the more expense that can be applied toward debugging it." The more that you can do yourself, the less expensive your costs will be. The expenses involved in designing a website may range from a simple $50 investment to a big $10,000 expense. 

The following describes what could increase or decrease your website development costs:

• Purchasing sufficient networking hardware

• Buying appropriate website software

• Purchasing additional computer peripherals (digital cameras, scanners, video cams, etc.)

• Buying artwork or hiring a freelance artist to supply it

• Hiring a computer programmer to provide Java or VB script code

• Paying for web hosting

• Utility bills

• Legal fees for copyrights, trademarks, patents, etc.

Things that could affect the rate of these costs could be the decision to:

• Rent equipment

• Use multimedia material in the public domain

• Purchase low-cost stock images, sounds, and video.

• Completely outsource the entire design of a website or only outsource specific tasks.

• Learn how to code HTML, JavaScript, VB Script, and any number of other web languages.

• Register low-cost HTML editing shareware (or use free software)

Conclusion: 

We understand that Internet home based business starters does not have time to learn website design, website programming, html, and all other skills necessary for creating and managing a website and no budget to hire third party to do it. 

That’s why we suggest Site Built It to do it for you. Or, you can do it yourself using Site Build It! . 

It is an integrated web business development platform. Site Build It! is the all-in-one site-building, site-hosting, and site-marketing system of software and tools that delivers success. 

With the assistance of SBI! and its unmatched productivity and results, you will deliver an attractive and effective, traffic-generating site in less time and within budget! 

Don't take my words for it. FIND OUT FOR YOURSELF. ...