Do you know that people still judge a book by its cover? So, failing to create a professional website design may harm your business!
When we talk about websites or blogs, we're not talking about simple web pages that look like a quickly made web page or like a movie clip created using special effects. Nor are we talking about Websites or blogs that will break your bank or merchant accounts. Serious businesses require serious websites and/or blogs.
We've come a long way in technology but some habits are hard to break. One of those habits is judging a book by its cover. Time has proven over and over that online consumers are more apt to shop from a website that looks professional. But the problem with taking advantage of this inclination is that we can have a hard time defining what exactly professional is and what it looks like. For what's deemed professional in the eyes of some is labeled tacky or over-the-top by others and vice versa.
Who Gets to Categorize "Professional"
Web designers are mostly concerned with the visual or aesthetic aspect of a website. Their main focus is how to visually enhance your website.
Web programmers deal with the coding aspect of a website. Their primary concern is the construction and functionality of the website.
Website owners want them professional; they also want to maintain individuality and creativity.
However, we are facing a new generation of consumer demands. Today's consumers demand fresh, innovative approaches, yet they will not accept anything that's less than professional website.
Is there a possible way to incorporate all of the above in an environment that depends on a professional atmosphere?
The K.I.S.S. Principle
Fortunately all surveys, users’ feedbacks, and behavioral analysis, shows that consumers regard as "professional." is surprisingly. They don’t want your sacrifices, creativity or innovative solutions. They don’t want your $10.000 marketing website design. They want a simple to read, to navigate, quick loading and easy to use website.
In the minds of billions of online shoppers, "professional websites" are built according to the most important principle of ecommerce website design, and that principle is simplicity. This is the most important rule of professional marketing website design.
And since the ultimate goal behind business websites is to make sales, the successful ones are created in such a way that they completely eliminate anything that could interfere with that goal.
Nothing on a simple website distracts visitors. Everything in its entire design must leads visitors along the path of making a purchase or whatever choices are made available.
There are numerous reasons why complex websites don't contribute to the success of the online entrepreneur, but for the most part, it's because they overwhelm potential consumers and dissuade sales. In fact, the more complicated a website appears, the more likely it is that a visitor will leave it.
Websites that deviate from simplicity slow down the impulsive nature of the online consumer and, in the worst case scenario, could completely alienate themselves from the very markets that they're attempting to serve.
Professional marketing web design is an expression of you and your small business. A professional website design is an absolute necessity in today's highly competitive business world. It’s key to presenting the image and information about your business to your future customers. So don’t take it lightly. Click here and see by yourself if this service will meet your needs.
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