To convert your subscribers to a profitable customer base you need to invest to know them, create a solution, and develop the relationship. Once they trust you they will do business with you.
Invest time and energy in learning. All what you need is to know about your subscribers. Then use the knowledge to create specific solutions for them. Treat them well. Sell your products at lower prices to convert them to customers. Once they spend money with you, they will never stop buying your products. You may lose money for a short time. But you will make money for a long time. This is your first step in implementing your customer solution profit model to increase home business profits.
What to Do With Your Customers?
Let’s move from your list and your most general form of targeted marketing, let’s take a look at the first specialized section of customer solution profit model which is your customers list. The group of people that have bought from you at anytime only one product.
What you'll start to see is as we get more specialized and move up through the process of creating your customer solution profit model, things start to get easier to figure out what to do and when to do it when crossing your resources over. It's also important to note, that with customers, and them being lower in numbers than your list, it's easier to make a mistake and lose profit potential rather quickly if you're not careful about where you're setting foot.
The solution is, when thinking about what to do with what resource, remember to always think in terms of where these people are going next in the standard form when setting orders in the way of importance. For example, with our customers, in the standard flow of things, they'll be turning into your big buyers. The people that buy products from you at the highest price, again and again.
Once more, customers may not seem like much now, but in the future, this is where your big profits are going to be coming from, hence their major importance, and the general attitude is that you should give them something a little extra for their time. That’s not because they're more demanding than your list, but because the profit potential is much higher for you.
Organizing Is the Key to Success
Now, before we even start, we're seeing a new problem emerge. The organizing and managing of five different resources that all overlap can become a complex, time consuming and confusing task, and that's not what we want. I can rightly see why many just take all their five resources and just bundle them into one list.
I'd highly suggest you avoid doing this even if you're just promoting other peoples stuff or very rarely create your own products. Keep them separate. If you carry this section out correctly, it won't mean a huge amount of extra work, aside from five short mailings instead of one. And this can be handled the easy way if you are using aweber autoresponder to manage your lists!
Managing Your Customers
The reason I mention the above is that when you get to this stage, the people out there that do things this way and keep their resources separated, try to give them the earth. For example, if I told you how valuable these people are, and you wanted to turn them into affiliates, how do you do so?
The general answer would be to give them higher commissions. This however is not worth your trouble, because we're overlooking one serious flaw in your customer solution model. Unless your product is geared to give higher commissions in the beginning to people who purchase it, these people aren't necessarily suited to affiliate material, and in my experience, it's best not to bombard them with affiliate signup pages and adverts about how much they can make unless that is a specific benefit of your product.
I'd suggest to you that the only way around this is not to do the above, because your main aim is not to make them promote for you, but to buy your higher priced products and move up the ladder. So the solution is treat them as such. When you're mailing them about a new product, include information about how much they can earn promoting for you.
I highly recommend not deviating from the original plan and flow of the chart with these important people, especially when it comes to trying to turn them into affiliates. You'll gain plenty of them via the other resources, leave well alone trying to give them bonuses or bigger commissions at this stage, because otherwise you'll just end up with a big tangled ball of yarn and a headache. We'll get on to just how we make them valued in a moment.
Customer Solution Profit Summary
Summing this up then, your customers are important to you and have a specific role. They are your profit solution. Follow the steps mentioned here and do not change that role at this all important stage. I f you do you can do more harm than good. If you're going to contact them about anything other than research or sales of your products, refer to your research first and do it personally and individually for joint ventures, and avoid it altogether for turning them into affiliates.
If you really want your customers to become affiliates as to plug the gap, make sure you have a higher commission integrated into the products they're buying from you, so they can take this offer up as a benefit if they're interested in the first place, and not to do it as afterthought.
Right, we're going to stop this one here as not to give you information overload. In the next article, after the summary that follows, we'll continue looking at how to cross your resources to get more out of them when we take a closer look at what to do (and what not to do) with your long term customers, affiliates, and joint venture prospects. We'll also be taking a look at a few of the generalized ideas about treating all your lists correctly.
You’ll see exactly what effect this has later, but I can tell you now, that when you launch into this type of cross promotion of your resources, you’ll be drawing on all of this knowledge without having to wade through a bunch of text when you’re busy launching your products and managing resources. It may seem a little strange right now, but I assure you, it’s for the best, which you’ll be finding out for yourself very soon. See you in the next article "How to Convert Customer to Lifetime Customer"
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