How to Convert Customer to Lifetime Customer

In the last article, we looked at what to do with your standard customers, already having covered your list previously, so without further ado, we'll now continue further down the resources and talk about the remaining three which are how to convert your customers to affiliates and Joint Venture partners promoting your products and what you should or shouldn't be doing to Increase customer lifetime value.

Please note, if you haven't read the previous articles, you should do so, as this won't make any sense otherwise and you'll only get part of the picture. So read...

How to Increase Profit Without Increasing Traffic

Your List is Your Installed Base Profit

Customer Solution Profit Model

Customer Life Time Value (From Wikipidia)

“In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.”

What to Do to Increase Customer Lifetime value

Ok, next up along the line of resources comes your lifetime customers. At this point I'd usually tell you about how important life time customers are over something else, but as you may have noticed, they're all as important as each other, and you'll have a hard time keeping the numbers up effectively without a nice selection of each of the big five primary resources.

Moving on swiftly, lets look at the probably the most important part here, and that's turning your customers into lifetime customers, or big buyers. Now just because they're in this phase and haven't bought your first high ticket item after standard follow-up procedures, doesn't mean they're useless, and will only ever buy the fifty dollar products from you.

Far from it, but it does mean one of three following things:

1- You may have a gap in your marketing system that they fell through, whether it was your intro product, your follow up strategy or your sales letter.

2- They couldn't afford to purchase the larger product.

3- They weren't interested in what you had to offer.

For those reasons, you have to make sure to cater to all of them when you launch your next products. They will receive your small intro product, and as a follow-up to this they will also receive your larger high-ticket product.

This is important here, because if they didn't purchase your first high priced product, you'll want to get them in at the bottom again before you do anything else, and have them move through your intro product up to the bigger product.

If your first time around was shoddy, they'll know your game, and not buy into the second fresh new product line you've set up, and never move through to buy high-ticket items from you.

Now as a follow-up to this, you'll want to also notify them directly about your high-ticket item some time after you notify them of the intro product. This way, you're again regenerating the trust and the familiarity of your brand through your intro product and at the same time, having those that didn't move up the ladder through your first product move up now.

And of course don't go thinking that people will be annoyed that bought the intro product to receive a bigger, better product later, again for the reason that your intro product is a real, and helpful product, not just a cheap excuse to sell bigger stuff. It's ethical, it covers all angles relating to your standard customers, and what’s more, it works like a charm.

Our process of increasing the potential lifetime value of a customer doesn’t stop in how to convert customers to life time customers buying your high-ticket products. We want to get out more from them! We want them to promote our products to their customers lists. Doing so, we are not going to make only big money but we are going to add their customers to our customer list! This is what we are going to discuss in the coming articles. So stay around.

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Related Posts:

• How to Increase Profit Without Increasing Traffic

• Your List Is Your Installed Base Profit

• Customer Solution Profit Model

• Building Your Affiliates Marketing Channel

• Boost Your Profits With Joint Ventures

• 7 Keys Strategy to Earn Customer loyalty