How Does Google Adsense Work

adsense revenue

Adsense is considered as one of the most powerful method of making money online. It is perhaps one of the fastest and easiest way to start a home based business. It enables a website or blog owner to monetize his/her sites easily. If used properly, it can generate a steady stream of income.

If you’re reading this, you obviously have some interest in starting your home business. You don’t even have to have your own site. For example, anyone can write a blog even if it’s just your own opinion on something. Just find a good small business idea and you are on your way for cash.

What is Google Adsense?

Here’s the wikipedia definitions for Google AdSense - AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service. Read more

How Does Google Adsense Work?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, you make money. The advertiser pays Google and Google pays you.

Am I Going to Make a Lot of Money With Google Adsense?

While we can’t guarantee results, of course, since a lot of your success lies in your own hands, I wouldn't have written this article if I didn’t believe in the power of Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.

The amount of money you can make with Google AdSense mainly depends on many factors. The main factor is the popularity of your subject matter. For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.

The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ads. CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.

However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life. The cost per click (CPC) varies from as low as $0.02 to some $xx.xx. That is, the CPC varies depending on the targeted keywords of the advertisement.

Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPC, and the average runs in the range of $4-$5 CPC. Some people are making an effective CPM of $20 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.

About that commission…commission is definitely one thing is that’s a little bit unclear with AdSense. Google doesn’t publicize its “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.

To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People wonder all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.

What Kind Of Google Ad Do I Have To Put Up?

You don’t have to decide. Google does it for you. Google determines which ads to serve to a particular content site by analyzing the material in the pages where the ads are served. AdSense always delivers relevant ads that are precisely targeted on a page-by-page basis to the content that people find on your site.

For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.

If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.

You can also make money referring other people to Google Adsense. By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.

How to Make Money With Google Adsense Using Free Blogs

adsense revenue

People always ask me - How much money is needed to start an on line business? The answer is you don’t need money if your budget don’t allow. You don’t need even a web hosting, a domain name or a website. You need dedication, hard work and patience.

You can start make money online with no start up capital using free blogs. Earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time if you know where to go and how to do it.

We suppose that you are ready to get your Internet home based business up and running and you have good ideas home based business. Here are the main five steps you need to put into mind to have an effective Adsense business.

1 - Find The Right Keyword Adsense To Optimise Your Blog.

Keyword adsense research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website or blog.

The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.

Be sure to select keyword adsense that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being clicks or sales.

Find some popular keywords or keyword phrases. Select the ones which you think have more people clicking through. There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here is to determine which keyword is the best to generate traffic.

Note: Please don’t take this lightly. Because, if you target the wrong key phrases all your efforts are in vain so, take the needed time to do it right. Whether you're a web newbie or a professional developer, Keywords are very important. If you choose the wrong keywords, you will miss your target market, and attract the wrong type of customer.

2 - Write Great Blogs content and Watch Your Adsense Revenue Explodes.

The best thing about blogging is that there are no rules. You can write about anything you want. There are some things you can do to maximize your Google Adsense profits.

- Narrow your subject - Don’t just write about shopping. Write about shopping for antique dresser drawer pulls for example. Write every day. Have as many blog as you can handle. If you develop a readership, you’re more likely to increase your profits.

- Write about something you know or want to know or at the very least care about - If you try to write a great blog based on a “hot keyword” yet it’s something you could care less about, you’ll likely not stay with it long. Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie. Read other people’s blogs and notice how many readers they’re getting.

- Writing quality content articles which are also keyword incorporated - There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

Above all, have fun. After all, it’s free and if you’re persistent you’ll see your Google Adsense dollars adding up.

3 - Create Your Google Adsense Account

It’s easy to apply with AdSense and it only takes a few minutes. You fill out one single online application and that’s it. Once you're approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site. Don’t be intimidated by the html code it’s already formatted. Once you do that, targeted ads will start showing up on your website To fill out the online application, go to:

4 - Position Your Google Ads 

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

5 - Keep an Open Eye on Google’s Statistics

Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of sites on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Tips for Maximizing Your Google Adsense Earnings.

adsense revenue

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. 

By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Remember, like anything else, you’ll get out of Google Adsense what you put into it. The following tips can help you grow your Google Adsense dollars:

- Read everything you can about Google Adsense. Learn from others’ experiences and mistakes.

- Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about. Hard work is even harder if you don’t like what you’re doing.

- Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

- Write interesting content and write every day.
Have more than one site. The more sites you have, the more ads have the potential to get clicked.

- Set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout.

- Change the ad layout and notice which layout works the best for you. There are many different layout options and there’s no way you can know going in which one will perform the best.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time and/or money.

Don’ts for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. As there have been many sites turned down, you'll need to ensure your site meets Google's criteria prior to applying. Read the rule at the next web address:

Here are a few Don’ts for using the program:

- Don’t be afraid to ask questions. Visit forums, ask question and you will be surprised on how forums’ users are helpful!

- Never, ever, ever click on your own ads. Google Adsense makes it very clear this won’t be tolerated.

- Don’t ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

- Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make good money.

- Don’t worry if you don’t understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. 

Be patient and above all, have fun!

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. If you create interesting content and use the right keywords to target your market, they will read your content and click those ads.  And then, sit back and watch your account growing every minute. 


To really start making Adsense revenue, you should select the most paid keywords and have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, you will need patience coupled with a bit of work on your part.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

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