What I have seen is a lot of new home business starters are influenced by some well known marketers to "start in a niche they know a lot about", or base their business around "something they're passionate about"!
It sounds good... but not all of new entrepreneurs know about niches or are passionate about something profitable!
Because the simple truth of the matter is that the only way you're going to make real money on the net is, if your business is based around two fundamental things:
1) Large Demand
For example - you aren't going to make good money selling or promoting a product or service with no demand. Regardless of what you're trying to market or how clever your sales pitch is, you can't sell a product or service without first finding a hungry market.
Also, you aren't going to make money by building a website about a "popular" theme such as humor, funny pictures, jokes, etc... Sure you can find ways to monetize your blog with AdSense, CPM Banners, CPA Offers, etc… but it takes literally millions of website visitors to make even just few bucks in markets like the above.
Instead, if you want to make it big online - pulling down an impressive six-figure income - you need to tap into markets with tons of demand, where the majority of the visitors are buyers।
When you find a hungry market of buyers, it takes no extra effort or "skill" to market a product or service! But it may takes long time and thousands of dollars in advertising costs to market something you're passionate about and no one or very few people need it. To put it simply, you need to uncover masses of people hungry to buy whatever you put in front of them. Even if you don’t know anything about the market it’s never too late to start learning.
These two factors DEMAND and BUYING TRAFFIC are what separate the "wannabe" marketers from the millionaires! Because there's no real secret - you just need to sell what thousands of people are already buying.
So, are you tapping into markets with massive, valuable demand? Or, are you struggling to simply make a few dollars occasionally with a business that's based on your own passionate interests?
Maybe you are in hot market but not making good money. If this is your case you may want to consider making some changes.
The first thing to consider would be to find out what is not working for you and what could be better.
In online business, generating traffic is the biggest frustrations for most of home and small business owners. If you are one of them and in order to solve this problem here's a checklist of certain items you need to consider.
- Change your website or sales letter content - There are some home business owners offer free content on their blog to help attract customers from free Search Engines and establish credibility! If you are one of them and you want to get more traffic, you should write more articles! Write relevant articles related to your field of expertise. Post these articles on your Website and/or Blogs or submit them to articles directories to attract traffic. It will take some times and effort to see results.
Other home businesses own one single sales letter. Those marketers believe that the creation of mini sites is better for creating sales. The reason is they don’t have any other content and will concentrate on promoting their business using Pay Per Click Search Engines (PPC) or to their email lists.
If you do not feel you write well it is a very worthwhile expenditure to hire someone to write your articles, get a membership to Infogoround.com that offers quality private label articles or learn how to write a copy that make you more sales and money. A well written sales letter will pay for itself many times over.
Remember to keep a copy of the older version of the sales letter since things can change quickly so you will be able to go back to the previous version if you find you are getting fewer results from the new copy.
-Try sending postcards to potential customers - Many people prefer to be contacted by mail and with today’s email having a multitude of offerings a post card very well can set you apart. You do not have to rely strictly on contacting people via Internet. There is a world outside of the Internet that can be used very effectively to get visitors to your website and/or blog.
If you don’t have a blog or content website that brings in a constant flow of targeted traffic to your affiliate programs or sales letter create one yourself that really sells, or hire someone to create it for you.
- Is your online business bringing repeat customers? What kind of ideas do you have about backend products? If someone is happy with a product that he bought from you s/he will be less hesitant on buying again and again. Be sure to promote your backend products to your excitant customers. Offer a discount or any other incentive to encourage your customers to buy. These repeat and satisfied customers can be great referrals to others about your online business.
-Never stop learning - “When you stop learning you start dying” Well said! So, never ever stop learning! You never know what new information you have may significantly change your business for the better. There are so many FREE quality ebooks and manuals that offer advice. Select one or two and really study them, put the ideas to work after you have read them and track the progress.
-Expand your income opportunities - For example if you sell a home repair book, you may also then sell blueprints or a series of ordinary project plans such as a deck, utility shed or any other related product। The trick is to...
- Find a natural connection.
- Become a leader in your market
The final outcome is to find a market and give them what they want! Attract new customers while continually taking care of your current customers. Sometimes it is just a matter of some slight changes that will bring the desired income increase from your online business.