10/28/07

10 Tips On How To Write An Article That Sells Like Hot Cakes!


article marketing now

Make Your Content PREsell

Want to know how to write an article that will get published, and get read by thousands of people a day? Solve a problem or provide information that people are searching for.

People spend their precious time reading articles because they believe it will provide a solution to a problem or give them important information. Actually hot and unique article topics with attention-grabbing titles is really needed if we would like internet users to read and assimilate what we write resolutely everyday.

If you want to write an article, article marketing, or article marketing tips which will draw many readers, then it is important that you learn to look out for newer sources of ideas. If a writer needs motivation and research in order to create a story, then you as a web writer also need new information, more interesting resources and fresher ideas to come up with interesting articles marketing now.

First, you need to be patient in finding solutions for article resources. In order for you to deliver truckloads of articles guaranteed to dazzle users and increase web traffic then consider these ten article-marketing venues.

These tips on how to write an article will also be your main source of highly original article topics.

1. Check out social medias networking websites, forums, message boards, newsgroups, discussion boards, and chat rooms where your target market hangs out. Sit back and listen, and you'll discover what they like, what they don't like, and what they're looking for.

Check out queries and questions on certain topics. They do not much see these topics in the internet that is why they are asking. You can grab this opportunity by writing articles that will answer their questions.

2. Hot themes – Focus only on these areas. Hot subjects regularly broadcasted on TV, radios and talks shows are usually the hot topics you are interested in.

As long as they continue talking about a topic think about it is people like such issues. Do not think that because they are much covered in these medium, people are already fed up with them. When they stop talking about a topic this means is no more interesting.

3. Customer Surveys – Surveys are a good tool, if you can get participation. Create a question and answer form and have your website’s visitors or your subscribers answer them. Request them to go to the section in your web site with the Q&A form or e-mail them with it.

From their answers, you will know what topic they want to read about or what solution they need. Try to determine what problem they were trying to solve. Ask for suggestions too. And give them the information to help them out.

4. Comments – Check out your comments and you will see that visitors sometimes have questions and comments that will give you inspiration on what topics to write an article tips about.

Some users also go as far as offering useful ideas to guide you in writing article marketing with high readership percentage.

7. Hot Selling Products Advertisements – Find what's hot in the market and write article marketing now. Hot products are usually found on online bookstores superior sellers list. You can also find them on online business sites where they broadcast the best-sold product during a week or a month.

This will provide you with a nice and useful idea on article topics that will capture the idea of bought buyer and seller.

8. Special events – Well this may not be an article marketing strategy, but it is a good approach in order for you to come up with worthy topics.

You can center your articles depending on the holiday, season and world-shaking events people are most interested in. You can also add a bit of history. Write about something that occurred during a certain period in the present.

9. In Demand topics in your Niche – Present fashions on a specific industry related to your web site are usually good topics, too. It also draws a lot of leadership.

10. E-mail discussion lists – For those who do not know it yet E-mail discussion lists are a great way to communicate with other people who share a common interest. They are a great article-marketing source. investigate unusual stories being discussed, and create articles.

With the net there are low barriers to entry and there is still ample of room to come up with a killer ideas which makes a lot of money. It is about time we tap the rich resources provided by these tips on how to write an article. You might actually burst with many new things to write about once you have gone through them!


copywriting tips

10/22/07

How to Use Article Marketing the Right Way


Make Your Content PREsell
There are may free methods you can use to promote your website, blog or product. But article marketing is the most powerful way of all! It can benefit your business in many ways that no other marketing is able to accomplish.

This “free” strategy can…
  • Build your credibility as industry expert.
  • Build relationship and create trust with people in your market.
  • Advertise your business to thousands of buyers for FREE!
  • Boost your sites and sales, doubling and even tripling your income.
  • Promote your website in order to generate traffic and increase your earnings.
On one word, article marketing can be your best money making venture on the internet.

How Article Marketing Strategy Work?

Write articles relating to your subject matter and submit them to articles directories, groups, social bookmarking and social news sites. It’s easy to do. It takes little time but can increase your website traffic, sales and of course, your income.

How Article Writing Can Increase Targeted Web Site Traffic and Income?
Once your articles are submitted to article directories, they stay there as long as free content websites remain giving your business long term exposure. Links placed in the article listed in the articles directories lead readers to your website, thus delivering a totally free traffic.

This also makes your work available to other webmasters looking for quality content for their web sites and ezines. The more your articles are picked up the more traffic your website receive. The more exposure your articles get for you, the more you will see your content showing up all over the Internet. Increasing the number of links to your website can increase your search engine ranking.

Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain websites. The more incoming links you have, the greater increase in search engine rankings, more potential customers and revenue you can expect.

Search engines index websites, published articles and any article or forum posting that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written. This will increase your chances of making sales.

You see! You can get thousands of targeted traffic to your website just by published articles and the search engines.

It is not surprising me that many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their home based business than doing other means of promotion.

Getting your website known is easier if you have articles increasing your links and traffic and making it accessible for visitors searching the Internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your home based business.

To get more exposure for your business write articles about hot topics and things that people would want to know about. This can be achieved in the lightest mood but in professional manner, with a little not-so-obvious sales pitch added.

Take few minutes of your time to write an article and submit it to articles directories and see what will happen. In the shortest span of time, your article is distributed to more websites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing articles, fast forward to the time when you will see them printed and wide-spread on the Internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free!

Discover what all Your Articles Must Have to Maximize Your Article Marketing Efforts and Increase Exposure to Your Website.

Writing articles are very powerful and in my mind, the best way to build TRUST and CREDIBILITY with your customers. Articles has become the currency of success in today's business environment. A home business owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give.

But, it is not just about writing any articles; they must have certain requirements as well. These requirements should be met to obtain the maximum benefits an article will provide for your website. A well written article will catch the eyes and interest of your readers and keep them coming back for more.

Here are some tips to help you and assist you in making your articles. Below you will read about three things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

1 - Use the Right Keywords and Keyword Phrases.

If you want to get free targeted traffic from search engines you need to hemp your visitors to reach your website - you need to provide them with specific and effective signs that will lead them right to your site. You do this by creating carefully chosen keywords.

The right keywords are the magic key that opens the gate to traffic from the Internet. Find the exactly right words or phrases, and you will attract thousands to your front door. But if your keywords are too general or too over-used, the possibility of getting any traffic are too

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

People use keywords in order to search for the information they want and need. A keyword can be a single word or a phrase. Therefore, it is very important that you find the right keywords in order to get your target or your niche market. Use popular keywords that are relevant and can be used in the context of your article.

Example: If your website sells ebooks it’s important to have an article or few articles that have keywords related to your website. For example if your website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases such as affiliate marketing ebooks, joint venture marketing e-books, SEO E-books, etc…

This is rather difficult because people use keywords to search for what they need differently. Some keyword phrases are searched for more often than others. So, write your articles about what you are offering and use the right keyword phrases.

Before even you start writing your articles, you should spend some time in figuring out exactly what keywords, or what keyword phrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required. Learn more about search engine keywords selection.

To find out what your most targeted keywords are, you need a keyword analysis service, such as Wordtracker.

Wordtracker will help you uncover all keyword combinations that bear any relation to your topic of interest. It does this by providing analysis of actual searches done in search engines.

2 - Write Good Article Content

You cannot just puzzle an article with keywords and keyword phrases. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with vivid detail, in narrative form when appropriate. Pay attention to correct spelling and good grammar. Your article is a representative of you and your site. If you want people to trust you, make your work good and well planned.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Here are 10 tips on how to write an article that sells like hot cakes. We believe they are the most complete and organized tips. These are the same tips and techniques we use to create great articles that generate traffic quickly and sell our business!

3 - Linking Articles

Another essential thing to remember: if you are going to submit your articles to article directories, E-zines, contribute your articles to newsletters and other websites, DON’T ever forget to include a link to your site. Use a resource box to include your information and link to your web site with every article you publish.

A resource box is a brief description of your website that should always be placed right after the articles that you want to submit. If people like your articles, they will most likely click on the link leading them to your website. (more on this later)

10/14/07

Creating An Effective E-mail Course


Marketing course online


It really doesn't matter what type of business you're in or what you sell. If you're not building an email list of prospects and customers then you can be sure of one thing. You don't have a business!

Yes you heard it right, if you don’t have email marketing lists of subscribers, customers and clients willing to buy what you offer you can't make money. Period.

eMail marketing lists building of leads, customers, repeat customers and clients are the most important assets that you can own to ensure your long term online success.

There are a lot of techniques available for building a customer base, and you should carefully select what works best for you. 

The thing is, you should provide a reason why people should subscribe to your email marketing lists. 

There are a lot of marketers who are working hard to lure buyers to subscribe to their lists in the Internet, and people should be convinced that this particular subscription is worth the bother.

In my search for the most effective way to my customers base I concluded that there are several ways to do this work. 

In this article I will share with you the strategy that I'm using personally  that added thousand subscribers to my email marketing lists in no time frame...

One of the best strategies that I'm using to build my email marketing lists while I'm selling my products is FREE marketing course online

By Offering a valuable gift to my blog visitors I lured them to subscribe and then I hook them on to quality 7 days marketing course online, I give myself the chance to sell my products, service and affiliate programs more than one time to the same person. 

Using this way I make from a blog visitors a lifetime client using a clever strategy that convert this person from a  simple blog visitor to a client moving him through a series of scientific procedures.

Let's start...


What's A Marketing Course Online?


A marketing course online or as known also email marketing course is a series of related informational lessons that are sent to subscribers over a period of time. 

It can be an ebusiness course, hair loss e-mail course, dog training email course, e-marketing course, gardening e-mail course, email writing course, fitness email course, etc…

All parts of the marketing courses online are loaded to an “autoresponder” and automatically sent out at your programmed intervals to anyone who subscribe.

You can plan to send a lesson every day, every two days, twice a week, every week or you can choose any other frequency you want.

Marketing courses online are much like ebooks, except that they keep your subscribers anticipating the next part. 

Marketing course online series are used to maintain steady contact with subscribers. They are easy to put together. 

Once you decide on the topic you can write your own ecourse or outsource the work.

Your marketing course online should preferably be educational, informative and provide value to your visitors.


Why E-marketing Course?


Three basic reasons WHY you should use email marketing course as an essential part of your marketing strategy...

Reason #1: An email marketing course is fundamentally a learning tool for the subscriber. It provides value in the form of a free education to him or her, and this is a very real benefit that makes people want to joint your list.

Reason #2: People opt-in to the e-mail course because they want whatever they can be taught from it. They want, anticipate and craving your e-mail course.

Reason #3. Better Conversion - Email ecourses are one of the best selling tool for the marketer:
  • First, there's a series of follow-up emails to help promote whatever products you're offering over a period of time increasing the chances of making sales.
  • Second, if you provide quality, helpful ecourse, your subscribers will become much less resistance and they will consider your recommendations and offers.


How to Create an Effective Email course at Any Topic You Want!


To create an effective e-mail course there are many steps you need to take to make sure you get quality lessons.


1 - Find Your E-mail Course Theme.


The first thing you’ll want to do is to select the topic you want to write about. You should create your email ecourse about a subject your are passionate about. Maybe you could write about a hobby or some other passion you have.

What's the point?

The point is that the act of writing about something you love makes you feel good and will improve your writing. It will make your copy more appealing, more personal and more genuine. Loving your topic transmits itself to the reader in many subtle ways. This way you can provide valuable information to your subscribers.

I suggest you select a general theme then narrow it to target a niche market. The trick here is to get targeted subscribers willing to buy what you are offering after all you can’t be everything to everyone!

Let’s take the dogs theme as an example. Your are dog lover and have had a dog in the past or currently. So, you can write an ecourse or you get articles about dog but you know the main dog market is over saturated with heavy competition. What you can do?

Go to LongTailPro Tool and search your market using your main keyword (dog). Let's say you see that "dog care" sub-niche is affordable and you can build a profitable email list of dog owners willing to learn how to take care of their dogs. The first thing you do is create and email course about your subject.

You want to cover the maximum of your theme to provide your subscribers with valuable information. So, create a lesson about “what to do and how to care for your much-loved dog”. Your second lesson can be “tips on dog grooming”. Your third lesson will be about “dog training”. Your forth lesson may be about “dog supplies” and so on until you cover the maximum of your subject of interest.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.


2 -Decide How to Create Your Email Marketing Course


Second, you need to decide if you want to write your own email marketing course, get private label rights articles from PLR membership sites, get someone to write them for you or use ready-made articles or ecourse.

Let's examine these 4 choices.
  • Write your own email marketing course. Once you have an ecourse written where YOU are the author, you become an instant authority. When people subscribe to your ecourse, learn from you, skills, information, values, etc…, they appreciate you. That appreciation quickly grows into trust and they will be much more likely to do business with you.
Writing your own ecourses will cost you nothing only a little bit of your time. Also, writing your own ecourses will give you a sense of self-importance and achievement.

But, writing in common can be very time consuming due to things like writer’s block setting in, not being well versed in a particular topic, or sometimes feeling like you just don’t have anything worth saying. If this is your case you can use…
  • Use Private Label Rights articles. If your budget allows join a Private Label Rights (PLR) membership site which provide tons of interesting content on different themes for a monthly fee.
Using Private label rights articles can be a source of much needed inspiration and save you some time when creating your e-mail course.

If you’re not familiar with PLR articles or products, they are similar to works written by ghostwriters but less expansive. You can put your name as the author, you can use and and modify them as you want. You can do with them what you want, they are your own!

A word of caution: When using PLR articles you need to modify them, inject your personality, change the titles, etc… is not to use them as they are. The PLR article should only be a base for your email marketing course, otherwise your email course may end up unoriginal and lacking your personality.

Note: Not all articles you find will be useful for your ecourse. Naturally, you’ll
want to weed out the ones that aren’t well written or contain poor and/or outdated information.
  • Hire someone to write your e-mail course.This is an other great solution for people who are not comfortable writing their own content. You can author your own ecourse or articles and use them to build your opt in email list. Simply use an article ghost writing service.
When you find a ghost writer make sure s/he must understand how to structure your e-mail course so that it keeps the reader interested and engaged, and be able to write in a style that captures your personality rather than their own. You also must find someone who is impartial and can be trusted to keep confidentiality.
  • Use ready made articles. If you are an affiliate you can find an affiliate program in any industry that offer free ecourses or articles as part of their affiliate tools. Find out from your favorite affiliate program owner if such ecourse promotional tools are available. Or, find articles that are written by authors who have affiliate programs in place for their own products!
See, here’s the trick – when you create your ecourse using these articles you’ll naturally have their “resource box” at the end of the article. Inside that resource box is going to be YOUR affiliate link to THEIR product!

When you publish articles in your e-mail course, your subscribers read it and want to find out more from the author, they click on the link in the resource box and arrive at the product page through YOUR affiliate referral. If they buy anything, you make a commission!

So, look for articles that are written by authors who have affiliate programs for their own products. Join the affiliate program and use these articles to promote your affiliate link.

Here is an articles bank where you can find free brandable articles for affiliates almost about any topic. In this website every article has an affiliate program associated with it and the author’s permission to reprint.

Create an Attention Grabbing Title For Your E-marketing Course.


Once your articles are ready it’s time to decide upon the “title” of your new ecourse. Look at the articles, what do they have in common? What is the benefit your ecouse brings to the public? Why they should subscribe to your own ecourse?

Create an attractive headline for your ecouse. If your headline fails to stop a potential reader in his/her tracks, you might as well not even bother with the rest.

So, don’t focus your mind on your ecourse, but on the desires and wants of your audience.
What could you say that would quickly and deeply engage, interest and excite your prospects? What would make them sit up straight and think, "Yes!"?

Once you know that, then you're just a few moments away from a great headline.

Now, here's the easiest way that I know to create a title that is attention grabbing.

You take the overall theme and turn it into a title. Let's work through some examples so you can understand the idea.

Example 1: If your subject matter is "how to make money with affiliate programs," then here are some possible titles...
  1. How to make money from affiliate programs using AdWords
  2. How to Make Money from Affiliate Ebooks Without Selling Them
  3. How to become a super affiliate on a tight budget
  4. Does Affiliate Marketing Still Work?
  5. Top Adsense Affiliate Earner Tricks
Example 2: If your subject matter is "Traffic Generation," then here are some possible titles...
  1. How to Get Website Traffic Fast and Easy
  2. How to attract traffic from Google videos
  3. How to get a top 10 ranking on the search engines and directories
  4. Website Traffic Secrets Unleashed
  5. 10 Easy Ways to Get More Traffic for Your Website next week
Did you get the idea?

Basically, just take a look at what your subject matter is, what benefits your subscribers will get and create a title for your email marketing course.

That is not all, Use the above examples and strategy to create a heading for every lesson. You want to get your subscribers to read every lesson you send and will be responding, so select your lessons’ titles wisely.


Set up Your Autoresponder.


Here you have tow options to send your email courses to your subscribers.

You can send the lesson directly to the subscriber using your autoresponder or you can write a short teaser email about the lesson that urges the reader to click on the link to view the lesson on your website. In each way you will need to set up your autorersponder.

If you are promoting AdSense ads or AdBrite ads put your lessons inside your website. We want your subscribers to go to the website because of Adsense and/or AdBrite revenue.

Using your favorite HTML editor, create your eCourse in html format. Put each lesson in a single page and upload it to your website. Include Adsense ads, AdBrite ads or both at the top, bottom and center if the particular lesson is long enough.

Note: AdBrite ads are keyword targeted and not contextual. So you can use them with AdSense Ads. The AdSense terms only restrict the use of contextual ads.

Also, you will be promoting one affiliate product per lesson. Lesson 1 promotes Product 1, Lesson 2 promotes Product 2, Lesson 3 promotes product 3, and lesson 4 promotes product 1 again and so on. Or, you can find the best way you want to use to promote your own products or any affiliate product using your lessons.

Log into your autoresponder account and choose the “create form” or “lead capture” option. Enter the required information you wish to collect, usually just a name and email address will do.

Copy the HTML code generated for the optin email capture form that collect your subscriber’s name and email address. Insert this code in a prominent place on every website page.

The “opt-in email capture form” will be created with your autoresponder system, so follow their instructions for more information on creating it.

Instructions vary from service to service, so I can’t give you any specific insight here. Check your user manual or support pages and you’ll be able to get it set up.

But, if you want to build your email list fast especially if you are paying for your advertisement I do recommend that you create a landing page for your eCourse to convince a big chunk of your website visitors to subscribe to your e-mail course.

If you want to send your lessons directly to your subscribers...


Format Your email marketing Course Lessons and Upload Them to Your Autoresponder.


After you’ve entitled your email marketing course, it’s time to format each of the lessons so they all have the same “look” in appearance.

Here’s a a free online tool you can use to format your email courses and email messages. It is a good tool that I  use wen I need to format any text. 

This is an email course sample

------------------------------------------------------------

How To Write, Build and Profit From A List On Any Topic!

If you should not want to receive my email messages any
longer, you can always unsubscribe using the link at the
bottom of every message.


- Day One -

Subject: {FIRSTNAME}, Your Mailing List Course – Day
One

Welcome {FIRSTNAME},

I’m very glad that you joined my course. You see,
building an opt in list almost guarantees your success
in any type of internet marketing. Congratulations,
you’re on the road to success.

Well, let’s get started. The first thing you need to do
is get a follow up autoresponder. If you need one,
Getresponse.Com and Aweber.Com seem to be very
popular.EmailAces.Com also is becoming popular. Most
of the services above will offer *one* free autoresponder
but they do display ads.

FreeAutoBot.Com offers free autoresponders without ads,
but unfortunately, many people use these to send SPAM
and several ISPs block them.

Once you picked out an autoresponder, you’ll need to
add some messages. We’re going to create a five day
course. What you want to do is find 5 good articles for
each day. With each of these articles, you want to add
your own comments on the articles. This gives yourself
a voice and helps build a relationship with your
subscribers. It also will help if you provide links to
related free tools, ebooks or helpful sites.

By doing this you’re creating a quality course, offering
*expert* advice, building a mailing list and building a
relationship with your subscribers all at the same time!

Building your course is just the start. Next, you need
to start advertising. Tomorrow, we’re going to build a
leadpage.

Thanks {FIRSTNAME} for your time. I’ll talk to you
tomorrow.

To your success,

Gley Yahya
http://based-business-home-start.blogspot.com 
gley.yahya@gmail.com 

12, Hanibal St
2123 Gafsa
Tunisia

--------------------------------------------------------------
Gley Yahya is the owner of Work At Home Start Up Guide
Blog designed to help small bus.iness owners starting their 
bus.iness by following a proven to work process, that 
attracts online people to their websites and
leads them through the progression from position to position,
to con.vert them to loyal custom*ers.
http://based-business-home-start.blogspot.com
----------------------------------------------------------------

- White list US -

To get your desired message in your in.box please wh.ite
li.st US by going to:
http://based-business-home-start.blogspot.com/2015/02/how-to-whitelist-us.html

If you need help don’t hesitate to contact Us. I love to help
others feel better!

P.S. (Your P.S. goes here)


Click on the link below to CANCEL your subscription or EDIT your details:
(Your link here)

--------------------------------------------------------------------------------


Once you have done this, and gone over the material carefully, you must transfer your text to your autoresponder.


Spread The Word About Your Email Marketing Course.


After you’ve come over all the above steps guess what? Now it’s time to let the world know about your newly created email marketing course. If your website or landing page is not seen by the millions of people that search through the Internet then chances are all your efforts are wasted!

All you need to do now is get the word out about your ecourse and let people know it’s available for them to join. How? Use every advertising means possible to get targeted subscribers. You can…
  1. Post announcements on your website or blog.
  2. Announce your ecourse to your existing email list.
  3. Promote it in your email signature file.
  4. Link to it as you post to forums.
  5. Use Pay Per Click search engines
  6. Purchase Ezine Solo Ads and Top Sponsor Spots
  7. Use offline advertising
  8. Write an submit press releases, etc…
There are many ways to advertise your e-mail course. But don’t try to apply them all at once or you have to use them all to get what you are after! Just select on or two strategies stick to them after you see results move to the next.


Spam-check the Email Copy Before Sending.


A significant portion of emails go straight to the spam folder, whether or not permission was given. Spam is just so much of a problem that the filters have to be pretty tough and not every subscriber checks that folder regularly or even at all.

So, to get your email to your subscriber inbox make sure that the content of your email messages is spam-checked before sending.

Most of mail servers are equipped with spam-detection software to score any email message you send with a number of points. The lower a message scores, the better. So, what triggers the spam filters?

1 - The use of HTML
- Think before you send your emails in HTML format. Not only does this increase the chances of the spam filter eating it, but it can be hard to imagine how exactly the HTML will make. It also leaves you open to the temptation to put in all kinds of irrelevant headers and graphics. Messages containing unusually high ratios of images or HTML tend to score higher.


2 - The use of capital letters and a lot of punctuation such as (!!!).

3 - The use of certain words - Words such as free, money, as seen on tv, click here, trial, and so on, can trigger the spam filter.

So, it is essential to test your copy before each send to make sure that it will pass the spam filter and reach your subscriber inbox by using a free software that you can download it from software.informer to quickly check your emails.

Also, you can encourage your subscribers to whitelist your domain or specific email address with their email client.

Closing Thoughts

As you can see, putting together an ecourse isn't very complicated, and it isn't very time-consuming when you use one of the systems identified above that fits your needs.

By now you have all needed information to create an effective email marketing course to build your optin email list fast and start cashing. The only thing I can’t do is working for you!. So, start now take a few hours today (not tomorrow) and put together an eCourse following the steps above.

I hope you’ve found this post enjoyable and informative. Wishing you much success online and in life.


"If the only tool you have is a hammer, you tend to see every problem as a nail." Abraham Maslow (1908-1970)

I believe in the saying "the right tool for the right job". If you want to save a lot of time and make sure your ecourses and your emails messages reach your subscribers' inbox and keep your list clean of false email addresses I suggest using awer.com 

10/9/07

How To Create A Landing Page To Capture Emails And Boost Sales


landing page


SBI! ResultsOnce your website is up and running and everything is alright,  the product you want to sell online is ready, or you have signed up for an affiliate program your autoresponder is setup to send your e-mail course or your freebie, your next step is to create your squeeze/landing page.

As you may know, even with a killer sales letter or a good content, only around 2 out of 100 people will buy your product or click on your affiliate link the first time they visit your website. 

Wouldn't you like to capture a big chunk of those other 98% people in the future? This is exactly what will happen when you catch your website visitors email addresses using a great leads capture page. 

So, what is a landing page?


What Is a Landing Page?


A squeeze page or as known also landing page or lead capture page is simply a web page where visitors are directed to whenever they click a result in a web search or whenever they click a web ad to go to your work at home business site. It’s like any other web page in a particular web site.

Landing pages are used particularly when we pay for the traffic, with banner ads, sponsor links, traffic exchange, or pay-per-click to build an email list.

Some marketer redirect traffic directly to their products’ sales letters or to their affiliate merchants’ web sites and some others use their home pages as the landing page for their ads. This is a big mistake they make.


Why I need a Landing Page?


The main reason marketers use squeeze page is because they can build their list quickly and easily than if they put an opt in form somewhere on their websites.

If you want to achieve something more from your online business, and if you want to earn a lot of profits, you should build your opt in email list and to do that you MUST create a special landing page for your web ads.

Why? You have paid money to get this visitor to your website. If a visitor buy that’s great, but if s/he leaves your website without buying or leaving contacts information is a lifetime customer lost forever. S/he may never come back again.


How a Landing Page works


When the visitor arrives at this page, they are presented with a very short sales letter that tells them how this report, ebook or ecourse will benefit them and what to do to get the gift. In general they should fill in an optin form with their name and email address to get the freebie.

This opt-in form should be attached to your autoresponder, which should send them an email telling them where to receive their, email course, free ebook or the welcome message, and then adding that name and email address to your opt-in list for future use.

Your landing page text should be customized for the visitor. When you write your text you must always have the customer in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ads. By providing a good match, your chances of engaging the visitor to subscribe to your list will increase.

Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.


How To Create A Killer Landing Page!


lead capture page
Click for larger image

You don’t need to know about HTL to create your squeeze page. You need some tools to make the whole process as painless as possible.


What You Need?


1. You need a web page editor like FrontPage, which is already in your PC if you are PC user.

You can get a free or low cost WYSIWYG web page editor. WYSIWYG is an acronym for “What You See Is What You Get”. Web pages editors are very easy to use just follow the instructions for using any software and you’ll be ready to use it in two hours or less.

Here's a great Free Website Builder - You will love it!

2. The code to create your opt-in form. This code you will be generated from your autoresponder when you set up your account.

3. A hypnotic eBook cover, software box, CD covers or any other cover for any other information product you want to promote. A landing page with Image of your information product is one key to higher conversion rates but it’s not a must if you can’t afford to to get an ecover.

The design of a landing page is very simple. It’s a direct response principle to generate specific actions from visitors. These actions may be registrations or sign-ups, in exchange of a freebie.

The best use of a landing page is not how it’s designed, but what it can do. You don’t need graphic if you don’t want to.

Treat your landing page as if you are writing a sales letter for a product you are selling, even though you are giving your report away for free and charging $0 for subscription to build your customer base which is your email list; because if your sales page can’t sell, you can’t convince visitors to do what you want them to do.

When your visitor arrives at your Lead Capture Page, you want to sell the benefits of joining your E-zine or subscribing to your ecourse and getting the free product. If there is nothing in it for your visitors, there is no compelling reason for them to click any further.

Before we go any further lets take a good look at what types of landing pages are used.


Different Types Of Squeeze Pages


There are two different main types of squeeze pages:

  • Instant access form
  • Mini sales letter form
1 - Instant access form - This form of pages works very well. What you are doing in this page is telling your visitors that they are about to get instant access to a website that contains great information about a subject that your site visitor interested in or to download a quality ebook or software that will help them make money or save time and all they have to do is fill in the form and hit submit.

Before you continue reading, take a look at this squeeze page sample for a good example of a successful "instant access" type of squeeze page (Feel free to modify and use as you see it fits).

Create a short squeeze page, and to the point. This page might be a good model for you to follow. Before you decide to use this model, let's take a look at the second type of squeeze pages that you can use. Make sure also your entry page don’t accede a full screen, what appears on the screen in the browser, without the need for your visitor to scroll down or to the right of your capture page.

2. The Mini Sales Letter Model - This form is widely used. It's basically a short sales letter to get people to subscribe. It focuses more on the benefits of whatever it is you're trying to get people to interested in. This could be free ebook, free software, free service, free ecourse, or any thing else you want to offer. Here’s a mini sales letter sample to look at and model.

Using this model of squeeze page requires more time to write a good mini sales letter about the benefits of whatever you want to offer.


What To Offer To Your Landing Page Visitors


"Free" is the most powerful word in a marketer's vocabulary. Most marketers give away valuable products or services to attract attention. Quality incentive like a valuable free ebook, software or a free service is a good method to capture website visitor attention. Spell out your freebie benefits clearly in your entry paragraph. This makes it easier for visitors to mentally connect the freebie to opting in.


 The Opt-In Form Of A Landing Page


This part is pretty easy. All of autoresponder services have form creation tools built into their control panel. Just copy and paste the code into the source of your web page. This process will require a basic understanding of HTML.

You can place your opt-in box anywhere, however I recommend placing it in the middle of the page and within the text.

Make your opt-in box visible. Make your subscription box stand out by choosing a background color to draw your visitor’s eyes to the opt-in box. Make sure that the form looks neat, professional, and clean.

SIDE NOTE: Also, make sure that you state somewhere below the form that you will not share the reader's email address with any other organization. People want to know that you're not going to sell their email off to some spam list broker.

Mistakes People Make When Creating Their Squeeze Page


Squeeze Page

Mistakes #1 – Most of marketers think that FREE is enough of a selling point. Just because something is free, doesn't mean all online users will rush to subscribe to your opt in list to download your freebie. If you don’t value your gift no one else will do! Take the time to write a good sales letter, ads, articles, etc… to promote it right and you will get the rewards soon.

Don’t think that the freebie that you are giving away is really free. Because they don’t pay money out of their pocket you think is free! The price that the reader pays is his time. They have to spend their time reading, downloading or deleting your freebie. The bottom line is that you have to sell people on your free stuff just like you would a paid product.

Mistake #2 - The most common mistake is using small font when writing text. Tests have shown that anybody over 40 years may have difficulty reading eight point size.

Mistake #3 – they ask for too much information on forms. Some marketers ask too much information on forms such as fax number, phone number, etc… Every additional question lowers achievement rate.


What You Should Do to Create a Great Squeeze Page?


Take your time when creating your squeeze page, and you'll be rewarded with an opt-in list that grows larger and larger with each passing day.

If you want to get better results test and optimize your landing pages. Test everything; test your headlines, your entry paragraph, your bullets benefits, your graphics, collars, etc…

I suggest to create the two models test them and use what goes better with your targeted market.

If you still don't have a squeeze page for your ads, your product, your newsletter or any where you want you better start creating one now. And don't get me wrong; it isn't enough for you to have just a landing page; it should be a great one! 

Hey! Remember the money is in the list and you should have a system working for you to create your list.


Design Your Thank You Pages


- Create a Confirmation in Process web page. This is the page that the new subscriber will receive when s/he submit his/her name and email address. In this web page you can say something like, "Thank you for submitting your information. Your subscription request is being processed and you will receive a confirmation email in a few minutes. 

In the meantime, let me tell you about a product that I recently found interesting and you may be interested in. It's called "Put The Name of Your Product Here" and you can find out more by clicking here.(link to your affiliate product or to your website).

- Create a Subscription Confirmed web page. This is the web page that every subscriber will receive when s/he click on the confirmation link in the email s/he received. I always try to sell them again. In this page, simply thank him for subscribing to your mailing list and give him a brief overview of the eCourse or your freebie.

When you are setting up your autoresponder account and generating your opt-in form code you will be asked for your thank you pages URLs. All you have to do is to put your thank you pages URLs where appropriate.

Once a visitor subscribes to get your ecourse or freebie, s/he is instantly redirected to your thank you pages where they will find links to your poduct sales page, one time offer or to the affiliate program sales letter you are promoting. By this way you build your opt-in email list and in the same time you send traffic to what you are promoting.

This is his first exposure to the offer. S/he may or may not purchase at that time, there’s no problem with that. Our primary goal is to capture visitors’ email addresses to hook them with our follow up message series to put your offer in front of them again and again. 


Create a Compelling One Time Offer!


One very popular method being used is to create a One Time Offer (OTO) to be displayed after any signup. This creates additional income for your home based business.

When your subscriber fills in the opt-in form to join your mailing list and get your gift, s/he will first see your One Time Offer page before downloading your freebie.

Your One Time Offer can be:

1 - A product that has an additional irresistible bonus that your prospect cannot find anywhere else. If he passes this offer but later decides to purchase your product, he will have to purchase it without the add-on bonuses.

2 - A product at a huge discount. If your prospect passes the offer but later decides to purchase your product, he will have to pay at its full price.

3 - A product or package that cannot be found elsewhere. You can assemble a group of products you either own or other people’s (must be conveyed with Resell Rights) and sell at one irresistible price.

Writing your own One Time Offer with a good conversion rate demands a high degree of copywriting skills on your part. If you are not good at copywriting, you are advised to learn how to write a sales letter (especially if you are an Internet Marketer, as this skill is an asset to your sales success) or hire a good copywriter.

Your subscriber will first see your One Time Offer before downloading the gift. Your subscriber has two choices:
  • He can buy your product(s), or
  • He would not buy your product and chooses to proceed with downloading your free report.
Make these two options available at the bottom of your One Time Offer page.
If your subscriber buys from you, good! If he does not, s/he is already in your list and you can continue sending them quality content, gifts, offers as many time as you want until s/he buys.

Most of your website visitors are very busy, you have only 5 seconds to capture their attention. If you fail to capture your website visitor’s attention once s/he lands on your website you have lost a life time customer.

Once you learn and create your first system following this strategy, the process becomes easy to duplicate and your time from concept to market becomes much shorter. But, are you getting the traffic you’d like to see to your website? Would you like to know what you are missing? If yes, go here

Regardless of what business you are in the KEY to success is your website visibility. Remember, if your site is not visible in top search results in major search engines, then you are loosing business and opportunities to your competitors. 

Does your site rank in the Top 10, Top 20, or even in the Top 50 search results for your site's keywords? What is your website's link popularity? If you don't bring in Customers to view your affiliate links, products, services, etc... then all your hard work is in vain.














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