Making money online is all about customer retention. You can build an email list of prospects at no time frame. But converting them to loyal customers is an other is another case.
How to Grow a Profitable Customer Base
Do you want to succeed in your home based business? If your answer is yes, then listen to me carefully because what I’m going to reveal is the most kept secret that most of successful marketer won’t talk about. This secret is so simple that anyone can apply it. Yet, it is so powerful that it can turn your business into a success magnet but it’s not easy! You need to work hard to get the results you are after!
So, what do you need to succeed?
This question was asked to seminar attendees and their answer was something like that...
- I need a hot product
- I need a great website
- I need a big advertising budget, etc…
He said, give me a group of people who are hungry to buy something and I’ll beat you all!
That’s right, if you don't have a ready market you can't make money! Even with the ready market you can't make good money unless you build a profitable customer base.
Let me ask you a question. Do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it's an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you).
Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are a honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.
This is from where comes the need for building a profitable customer base. Building a profitable customer base is the most important step in email marketing for the following reasons:
- For one, whenever you have a product or service you either own or are an affiliate for, you would not have to look further than your own customer base thus you can be in profit within hours from the time you send out your endorsement letters.
- Secondly, having your own a profitable customer base is more important than just having your own product. Even if you do not own your own product, you can still be an affiliate or Joint Venture for other people’s products.
- For the third and most important reason: having your own a profitable customer base gives you the opportunity to: - first prove your credibility to your subscribers through what you have to share with them in your marketing messages. - Second you can increase profit by promoting your products to a group of people who trust you!
Imagine if 5000, 10000 or even 200000 subscribers are waiting to grab your newest products even before they are released! Hence, it's vital to build a profitable customer base because it simply saves a lot of time, effort and advertising money.
If you are not convinced that you need a good profitable customer base to succeed in your business, read articles and sought expert advices and success stories of people creating a small fortune with their customer base.
Rule of thumb – Remember! Your goal here is not to sell! Your goal here is to build strong relationship with your prospects and prove to them that you're worthy of their business. Only after that you can expect to sell anything to anyone successfully online.
Introduction To Email Marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. From WikipediaStep-By-Step To Building Your Mailing List System
Email marketing or as known also Opt-in marketing requires the permission of a willing blog's visitors to subscribe to your marketing materials, such as newsletters, blogs updates, etc.... The more emails sent, the greater chances are of making sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list and convert them to a profitable customer base.
From your list, you will create your customer solution profit, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase whatever product or service you have to offer.
Many people would think that building their lists would take hard work and a lot of time, this is not so. It takes a bit of time, patience and customer retention strategies. By doing this, you will open your website or blog and your business to a whole new world of target market.
To take your business to the next level, you have to always be committed to actively growing your network by applying good customer retention strategies, traffic increases and good profits are what you want, a loyal customer list will do wonders for your business venture.
There are many sources and articles in the Internet available for everyone to read and follow in building a profitable customer base by applying customer retention strategies. Sometimes they may be confusing because there are so many and there are different strategies and programs.
Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build a profitable customer base.
What You need Before You START Building Your Own Customer Base
Before you ever begin Building a Customer Base, you need a stretgy in how to approch your potential customers and an automatic system to do all the work for you.
Before going any further dowload this free ebook. It's not any free ebook read it from cover to cover and you will see by yourself.
Automate your business to give you more clients, less stress and a better work/life balance and to do just that you need:
- A Domain Name for your Website
- A Hosting Account to host your Website
- A Leading Page to capture your prospects info
- Autoresponders to send out your Messages
Let me say this right now. Everyone, I'll repeat that again, EVERYONE, needs to have a website and or a blog of their own. I don't care if you are building a list, promoting your own products, promoting Affiliate Products, whatever you are doing. You NEED a website and or a blog full of content to interest and satisfy both your visitors and search engines.
Why ? It comes down to name branding. You want people to trust you, right ? You want to build up a rapport with your customers list, right ? How are you going to do that without having a place on the net that you can direct these people to ? You want to be able to have a place where you can put up all your Affiliate Links, your own Products, your Lead Capture Pages.
Let me ask you a simple question. Who are you going to trust more and feel more secure about. Someone who emails you and sends you to a bunch of different places, somewhere's different everytime, or someone who contacts you and sends you to their own website, where you can take your time reading quality information, going through their offers, looking at their products, and getting to know them? I know who I would trust more.
1 - Domain Name
This is one of the most important decisions that you can make. Your Domain Name should reflect what you are doing. It should be something catchy that people will remember.
There are MANY sites on the net to go and register a Domain Name. The only difference between them are their prices and the services that they offer. I would suggest looking around and choosing one that you feel comfortable with.
2 - Web Hosting
This is another area that is going to be VERY important in your online ventures. Don't take this lightly. You are going to want to choose a host that will offer what you need at the moment, but also one that gives you the opportunity to grow. This is the one area that we refuse to skimp in.
A good or bad host can either make or break you. If you pick a real cheap one, and their service keeps going down and people can't view your site, then you are throwing money away and losing prospects and sales and may be you lose your business. But at the same time, if you choose a High Priced one, then you are throwing money away again if you aren't using all the services they offer. So you need to choose a happy median.
Here you can learn and compare services to wisely select the service that meets you needs either for a cheap web hosting or an expensive Package!
Do you want to get all tools you ever want and need to build a website that bring you business to the next level? See this video to find out...
There are all types of automatic email responder. You want to choose one that is right for you and your needs. Once again, do not choose a free one. It comes down to the ads once again. They allow you to use them for free so they can place ads and sell advertising at the top of your messages.
The main features that you want to look for in autoresponders are:
- Ease of Use
- Unlimited campaigns, lists, follow up messages, and newsletters.
- Ability to schedule messages ahead of time
- Ability to send Broadcast Emails (Manually Send to list)
- Ability to track your ad's performance.
Choose what is best for you.
You've got a nice detailed post here. I like the step-by-step way that you explain things.
ReplyDeleteVery useful.
ReplyDeleteProvides me with an action plan to reach my goal of getting my website up and making money
Pat
Many Internet Marketing Courses that you have to buy fail with 'painting' such complete a picture. Really good advice.
ReplyDelete