8/31/07

Home Business Traffic Made Easy



traffic generation strategies

Any home based business owner can use simple online videos to get free website traffic. You don't have to be a major player to get in this marketing game to increase your website traffic for free. Everyone and I mean everyone can use and benefit from using their own videos to get free traffic. You won’t need to be a tech guy. 

You don’t need a whole room full of video device and you won’t need to spend thousands of dollars either. With your digital camera, camcorder or even the video from your cell phone and some free software you can produce videos within minutes and start driving free traffic to your website.

You can then upload these videos to your blog or website and distribute them around the web within seconds for more website traffic. If you are concerned with bandwidth costs you can use online video websites such as YouTube.

Videos attract free website traffic, builds relationships and can be very convincing. Online videos are the main tools in building free website traffic. Videos are very popular and that popularity will flood your blog with targeted traffic and make your website a success. Thus, you need to create your videos and choose the best promotional strategies.



What You Need To Make Your Own Online Videos


Making and sharing your own videos, sounds thrilling doesn't it? If it does, there is a good chance that you would like to get started right away. However, before making plans for your online video, you are advised to think about how the process works. This is important because it will let you know what type of equipment you will need to get started and what type of videos you can create.

Before uploading and sharing your online video, you will need first to create it. To do this, you will need:

  • Recording device - If you are comfortable recording your video face to camera that is good. But, you have to pay attention to the quality of the videos. You can use a camcorder if you afford it. It is one of the best and most popular recording tool available in the market. It is a portable television camera and videocassette recorder. Video camcorders are great because they allow for recording video, sounds, capturing swift two-minute video clips for later upload.
If you can't use a recording device for any reason, there are other easier options you can use such as:
  • Screencasting, also referred to as screen recording or screen capture, is a video recording of the activity on a computer screen. It's in your computer of your computer softwares. Simply records your screen and your voice.  You can prepare PowerPoint slides ahead of time and simply do a voiceover. 
  • Movie making software – There a lot of good free softwares online you can use if your budget don't allow. If its not already in your computer you can get it from here Windows movie maker if you want.
Whatever recording device you use you will need to upload your video onto your computer. To do just that, you need a video editing software such as VideoPad movie making software. Or, you can download any one you like from here

For mac users and windows users you can download a video maker and editor from here. As you can see there a lot of free tools out there. 

When it comes to movie making software, you will likely find that your computer already has a program on it. Most computers, if I don't say all of them have the software programs preinstalled.

Once your video has been loaded onto your computer and recognized by movie making software, you have a number of different options. If you are satisfied with your video, as it is, you can save it and then move on. Or, you can make some adjustment.

Edit Your Video


If you would like to make alterations, it’s time to do so. What ever program and equipment you use to create your video, you should easily be able to edit your video. This editing may include, but should not be limited to, deleting scenes, adding captions, the adding of music, etc.... Once you have made all of your edits, you will need to save your movie.

When saving your video, you should save them as one of the most common video formats on the Web. These formats commonly include QuickTime (MOV), Moving Picture Expert Group (MPEG), Audio Video Interleave (AVI), Macromedia Flash and Windows Media (.wma and .wmv).

Always video coming from better sources are quality videos. But, with a little tweaking and a little know-how, you can prepare your video for YouTube, Facebook or where you want.

Create short clips from your longer version if you have created a long video. As said above, YouTube don’t allow long video submission. Besides that, people are more apt to watch short clips online (2-4 minutes) more than longer ones, also, these clips can be legitimately submitted to the search engines along with your longer clips without being considered duplicate content. Don’t forget to link from your short clip to the longer version.

Upload Your Video


Add your video to your website and to the most popular video websites. Our goal here is to attract targeted. So, finding and adding your video to popular online video sharing websites that allows people to wash and download videos to their computer will help you get more exposure and more sales for free.

The most popular video sharing websites are YouTube and Yahoo! Video. However, you can find additional sites by performing a standard internet search.

To upload your video, follow the instructions provided by the website owner and your video must be displayed for the rest of the world to see.



How To Drive traffic To Your blog Using Your videos? 


If you have created a video to advertise anything, then you will always want as many people to watch your video as possible. To do so you need to follow the procedure below:


1 - Optimize Your Video For The Search Engines.


Free website traffic generated from search engines is highly targeted because they’re looking for relevant information that can be provided by videos that show up in search results. Having your video easily found in search engines is vital if you want your video to reach a large audience.
  • Use tags (keywords) that your audience is already searching for. If not, find related keyword phrases being searched.
  • Name your files properly and tag your video scenes with relevant Alt Tags. Treat your videos like you would an image.
  • Encircle your video with relevant text. Search engines spiders like fresh content so feed them and they will keep coming back again and again.
  • Provide a short and catchy title that includes keywords related to your video theme to grab the attention of your viewers and search engines. Don't forget to use the word "video" in your title.


2 - Position Your Video On Your WebSite.


Like everything else, there are good ways and bad ways to use video advertising. 


  • Don't incorporate your videos into ad formats like banners or pop-ups. These placement are troublesome annoying. 
  • Position your video on a specific destination website or blog to offer the best chance of interesting visitors to view your video. But, it is not likely to reach a large Home Business Traffic unless it generates a viral outcome.
  • Make your videos viral and easy to open. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire? And how to drive traffic to your website?


3 - How To Get Traffic To Your Website By Syndicating Your Videos For Better Search Visibility.



  • Syndicate your videos content using RSS video streams. It’s vital to place your video in an Rss feed reader that is set up to take videos and has all the relevant tags in place.

  • Do the keyword research and optimize these tags correctly for both the brand and generic keywords you want visibility on.
  • Post your video to many popular Blogging systems such as Blogger, WordPress, Myspace, Typepad, SquareSpace, and many more.


4 - Submit To Social Video Bookmarking Sites For More Free Website Traffic.


Digg.com and StumbleVideo are sites that have the potential to send a lot of viewers if enough people vote for your video and at the same time will increase website traffic.

Creating great online videos can help you funnel huge free website traffic from all over the world in a short period of time.While the written word can convey excitement and attract online traffic, there's nothing like a human face and voice to increase website traffic more effectively. An excited client is far more likely to purchase your products.

2 comments:

  1. Anonymous12/28/2007

    That’s some great info I run my own home business but I have never thought about using videos for traffic. Does it work well? I’m thinking of giving it a go so I will bookmark your site so I can get back here for your info. Thanks hope you had a great Christmas!!

    ReplyDelete
  2. Good blog get some useful information

    ReplyDelete

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