tag:blogger.com,1999:blog-6673635825126764788.post5317221018264122594..comments2024-03-20T08:52:59.425+01:00Comments on Work At Home Start Up Guide: Search Engine Keywords SelectionGley Yahyahttp://www.blogger.com/profile/15941536659330305766noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6673635825126764788.post-47821581292848317532014-03-20T07:42:17.056+01:002014-03-20T07:42:17.056+01:00Probably the biggest mistake people make when doin...Probably the biggest mistake people make when doing their own PPC advertising is choosing the wrong keywords just because they want to get traffic. A couple of things to know are 1) General keywords get lots of searches and traffic but are less qualified and less likely to buy. When you're paying for visitors, you want results, not just traffic. 2) The keywords that are being bid on must be extremely relevant to the product/services you are offering. If it was a retail store, would you want to pay for male motor bikers to walk into Victoria's secret? Nothing against bikers, it's just not the target market - and that's what happens when you bid on general, broad keywords. You get lots of untargeted visitors so your ROI doesn't work. If anybody wants help with this, call my buddy Simon here: 240-455-3886.Anonymoushttps://www.blogger.com/profile/13455144973618953783noreply@blogger.com